Wikia Continues Significant Growth Trajectory: comScore Shows Record Traffic for Collaborative Publishing Platform

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Wikia Gaming Rises to Second Most Trafficked Gaming Site on Web Beating GameSpot, GameTrailers, G4TV; Rivals IGN. Former IGN Editors Hilary Goldstein and Eric Moro to Lead Gaming/Entertainment.

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Our rapid growth underscores the value of a post editorial world, where the depth, richness, accuracy and dynamic nature of collaboratively generated content has begun to surpass other traditional editorial leaders., a collaborative publishing platform that enables people around the world to discover, create and share content on any topic, today announced its traffic results from comScore’s December 2011 Media Metrix, showing a 42% year-over-year traffic increase to 47.6 million global unique visitors and 851 million page views a month.

Wikia’s tremendous organic growth is largely due to a global user base not satisfied to passively consume content in their areas of interest. Instead, and reflecting the continuing democratization of voice across media on the Internet, Wikia communities spark and participate in a new editorial conversation, having created over 200,000 wikis with more than 600 new ones added every day. In addition to the overall numbers across a spectrum of consumer interest subjects, Wikia is accelerating usage in the areas of gaming and entertainment.

“Our rapid growth underscores the value of a post editorial world, where the depth, richness, accuracy and dynamic nature of collaboratively generated content has begun to surpass other traditional editorial leaders,” said Craig Palmer, CEO of Wikia. “More so than ever, our knowledgeable and passionate users are emerging as leading voices. While many traditional media sites maintain a strong browse experience, people come to Wikia to live.”

For December 2011, comScore reported that Wikia Gaming traffic increased 50.7%, totaling 25.7M unique visitors and making it the second largest gaming-focused network on the Web. Wikia Gaming surpassed GameSpot (#3), and inched closer to IGN Entertainment Games (#1), which dropped 10.4% year-over-year in global traffic. Visitors to the gaming vertical on Wikia can choose from more than 65k game wikis and 2.48M game pages, which average more than 25k user edits each day. Meanwhile, Wikia Entertainment experienced similar momentum with 90% growth year over year to date with 19.8M unique global visitors in December 2011.

Hilary Goldstein, Wikia Gaming Category Manager and Eric Moro, Wikia Entertainment Category Manager, two industry all-stars with proven success in content platforms and media marketplaces have now joined Wikia to leverage the undeniable rising consumer interest in its wikis. In these new positions, Goldstein and Moro will lead efforts to amplify Wikia’s naturally strong community voice by curating and cultivating content, as well as creating broader industry partnerships. A role at the forefront of collaborative publishing is an equally natural step in the careers of these two editorial veterans.

“Eric and Hilary are visionaries with a finger on the pulse of these highly engaged audiences,” continued Palmer. “We’re just beginning to really scratch the surface on how brands and our users can work together, and they will be instrumental in curating and surfacing these new experiences for users and industry partners.”

Goldstein, the former Editor-in-Chief of IGN Games, will lead Wikia’s gaming content strategy and development in the new editorial landscape of collaborative publishing. During his nine-year tenure at IGN, Goldstein was instrumental in building the entertainment site to the most trafficked gaming news website on the Internet. Moro will lead Wikia’s entertainment content strategy, surfacing and further developing dynamic experiences around its already robust and engaged community. He spent the past six years as the Editor-in-Chief of IGN’s Movies, TV, and Blu-ray and DVD site and will bring proven content, partnership, and business strategies to Wikia Entertainment.

About Wikia:
Wikia is the definitive place for people to collaboratively pursue their interests and share their knowledge on the web. Using Wikia, anyone can form new communities around any subject they love or participate in over 200,000 existing communities by reading or contributing new content. With over five million pages of rich content, Wikia’s communities are the most authoritative information about any topic on the Internet. Launched as Wikia in 2006 by founders Jimmy Wales and Angela Beesley, Wikia attracts more than 47 million global unique visitors per month and is ranked a Top 50 Internet site according to Quantcast.


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