AdPerfect Partners With Pre1 Software to Offer Seamless Integration of Their Classified Systems

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Media publishers are now offered free and seamless integration of their AdPerfect classified platform with Pre1’s SmartPublisher.

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This integration easily and effectively creates an automated method for publications to transfer graphically complex ads placed online to print and vice versa

AdPerfect, industry-leading advertising platform for media publishers, announced its partnership with Pre1 Software, a full-service front-end classified system. The Pre1 and AdPerfect partnership offers their mutual customers free and sophisticated integration of Pre1’s SmartPublisher with AdPerfect’s Classified Advertising Solution.

“Pre1 Software is proud to have integrated our front-end system, SmartPublisher, with AdPerfect’s revolutionary Classified Advertising Solution. This integration easily and effectively creates an automated method for publications to transfer graphically complex ads placed online to print and vice versa,” explains Mark Jockin, President of Pre1 Software.

Print ads created in the AdPerfect system through its call center and online self-serve applications are exported automatically upon approval and delivered to Pre1. “This transfer of data streamlines publisher workflows and eliminates errors that can occur with manual re-key,” said Steve Kump, AdPerfect President & CTO.

With support for both traditional classified liner and larger format display ads, this integration
allows even the most complex ads placed via the AdPerfect platform to be accepted into Pre1’s SmartPublisher front-end system.

“To offer our clients a revenue-generating, cost-effective, and innovative platform, AdPerfect continues to source best-in-class partners like Pre1 Software. Through such partnerships we’re able to offer rapid feature enhancements to our already feature-rich platform,” said Kump.

“The AdPerfect SmartPublisher integration is the most comprehensive we’ve developed to date,” said Jockin. “AdPerfect elegantly delivers a powerful tool set to publishers that allows them to take back revenue from competing online ad systems while simultaneously opening new revenue sources.”

About AdPerfect:
AdPerfect offers comprehensive and configurable, web-based advertising solutions designed to achieve maximum revenue for media publishers while reducing costs and simplifying workflows. AdPerfect’s flagship solution, its Classified Advertising Solution, is a self-serve order entry for contract and private-party ad placement of print & online liner and display ads, online marketplace, and call center application. With mobile & social integration, Classified Advertising Solution is the leading digital platform for classifieds.

AdPerfect’s flexible solutions are used by close to 1000 media publishers across North America, the UK, and Australia. Some customers include The McClatchy Company, Halifax Media Holdings (formerly The New York Times Regional Media Group), Metro News, Postmedia Network, and New York Daily News.

About Pre1:
Pre1 Software products bring contact management (CRM) selling, ad scheduling, billing, collection tools, print and web production together in one system. Whether publishers need one workstation or 250, whether you use Macintosh or Windows computers, SmartPublisher offers powerful yet easy to use solutions to increase revenues while savig time and money.


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Christine Hamann
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Mark Jockin
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