Super Bowl Survey Shows Football Fans Would Rather Watch The Game On TV Than See It Live

TechBargains.com’s Survey Kicks off Game Day with Consumers Planning to Spend More on Televisions, Buying Bigger, Higher Resolution TVs Prior to the Big Game

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San Francisco, CA (PRWEB) January 25, 2012

TechBargains.com, a leading deal aggregation website for electronic products, released its Television Super Bowl Survey, revealing that a surprising 59% of people would prefer to watch the Super Bowl on state-of-the-art TV equipment as opposed to experiencing the game live from the stands. The survey also found that one in four shoppers are considering purchasing a new television before the big game kicks off on February 5, 2012 and 63% plan to spend more on this TV purchase than their previous television purchase.

“When it comes to the Super Bowl, consumers aren’t fazed by an unstable economy,” said Yung Trang, president and editor in chief of TechBargains.com. “They believe the best Super Bowl experience is at home, on a tricked-out TV system. Consumers still want the latest and greatest products, featuring the newest technology and they’re more than willing to spend the money on items that boost their enjoyment of the game.”

Getting Ready for Game Day
The survey results indicate that 8% of consumers are regularly driven to buy TVs prior to the Super Bowl. Of those that bought a TV last year for the big game, 58% may buy another new TV for this year’s Super Bowl (30% say yes and 28% stated that they are considering a pre-Super Bowl purchase). Even a meaningful percentage of those that didn’t purchase for the Super Bowl last year, show an interest in buying in time for this year’s game. Overall 25% of all those surveyed stated that they are considering purchasing a new TV prior to February 5th (7% will buy and 18% are considering the purchase).

Bigger and Better Picture Quality Triumphs
As football fans prepare for the big game, the survey found that 72% of consumers believe the size of a TV impacts how positive the Super Bowl viewing experience is. And the majority (53%) of shoppers who will buy a TV before the Super Bowl want an LED HDTV, even though 45% of survey respondents own LCD TVs compared to only 20% who own LED TVs. Of all features available for TVs, high resolution is the most important television feature when watching football according to 60% of shoppers. Picture within a picture (1%) and sound quality (2%) were the least important features.

“Bigger is better. The reason people are spending more is they are upgrading the size of their television. Consumers have moved from wanting televisions around 42 inches to now buying 46 inches to 55 inches,” said Jeff Haynes, editor of TechBargains.com. “The TV has become the center piece of the American family room and the difference in just a few more inches is noticeable.”

In-Store Shopping For TV Purchases is In Sharp Decline
As online shopping continues to gain momentum, the survey discovered that although 66% of shoppers bought their last television in a brick and mortar store, 67% of shoppers who plan to buy a TV before the big game will purchase it online. This strongly supports the online shopping trends seen over the holidays. Consumers are moving toward buying more of their major purchases online due to the convenience and monetary savings it provides.
Additional Survey Results Include:
Age of Current Television

  •     36% own 3-5 year old TVs
  •     32% own 1-2 year old TVs
  •     19% own a TV that is less than a year old
  •     8% own a 6-9 year old TV
  •     5% own a 10+ year old TV

Size of Current TV

  •     40% own a 40”-49” TV
  •     22% own 50”-59” TV
  •     22% own 30”-39” TV
  •     10% own 21”-29” TV
  •     5% own 60”-69” TV
  •     Only 1% own 70”+ TV

Amount Spent on a TV Before the Super Bowl

  •     63% will spend more on this TV purchase than their last purchase
  •     27% will spend about the same
  •     10% will spend less on this TV purchase than their last purchase
  •     38% plan to spend $500-$999 on their new TV
  •     27% plan to spend $1,000-$1,499
  •     13% plan to spend less than $500

Type of HDTVs Consumers Currently Own

  •     45% own LCD
  •     20% own LED
  •     16% Plasma
  •     12% don’t own an HDTV
  •     3% own a 3DTV

Type of HDTVs Shoppers are Purchasing

  •     The majority of shoppers (53%) will buy an LED TV
  •     16% will buy a LCD
  •     15% will buy a Plasma
  •     14% will buy a 3D TV
  •     3% are not sure

LED Owners

  •     24% may buy a new TV in time for the Super Bowl (7% will buy, 17% are undecided)
  •     64% will purchase online and 36% will purchase in store
  •     66% will buy another LED while 20% will spring for a 3D TV
  •     59% will spend more on their new TV than their last TV
  •     39% will spend $1,000-$1,499, 30% will spend $500-$999

LCD Owners

  •     21% may buy a new TV in time for the Super Bowl (5% will buy, 16% are undecided)
  •     69% will purchase online and 31% will purchase in store
  •     57% will switch over to buy an LED TV while 20% will buy another LCD
  •     57% will spend more on a new TV than on their last TV
  •     42% will spend $500-$999, 27% will spend $1,000-$1,499
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Plasma Owners
  •     23% may buy a new TV in time for the Super Bowl (7% will buy, 16% are undecided)
  •     74% will purchase online and 26% will purchase in store
  •     35% will buy an LED TV, 32% will buy another Plasma and 18% will buy a 3DTV
  •     53% will spend more on a new TV than on their last TV
  •     32% will spend $500-$999, 29% will spend $1,000-$1,499

Those Who Don’t Currently Own an HDTV

  •     51% may buy a new TV in time for the Super Bowl (17% will buy, 34% are undecided)
  •     61% will purchase online and 39% will buy in store
  •     54% will look to buy an LED TV
  •     81% will spend more on a new TV than they spent on their last one
  •      79% will spend less than $1,000 (47% will spend $500-$999 and 32% will spend less than $500)

Owners with Older Televisions are More Likely to Buy a TV Before the Super Bowl

  •      22% may buy if TV is 2 years old or less
  •      25% may buy if TV is 3-5 years old
  •      32% may buy if TV is 6-9 years old
  •      50% may buy if TV is 10 years or older

TechBargains.com provides additional helpful resources for consumers with video clips on its YouTube channel that focus on product reviews, product deals, gadget giveaways and seasonal shopping tips.

About TechBargains
Founded in 1999, TechBargains.com is a deal aggregation website that combines unbiased expert hand-curation and a real-time price/value discovery algorithm. Over $150 million worth of products were sold via TechBargains.com over the last year. 80% of the people that visit the site are repeat visitors and they give TechBargains.com a 98% customer satisfaction rating. TechBargains is actively pursued by manufacturers based on the quality of channel and sales achieved. The company is a top partner to Dell, HP and NewEgg. For more information visit http://www.techbargains.com or join the conversation on Twitter @techbargains or http://www.facebook.com/pages/Techbargainscom/33983412764.

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