Pomegranate Brands ‘InBloom’ App with Ok Go and Eytan and The Embassy

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POM8 Works with Andy Ross and Eytan Oren to Launch Sustainable Business iPhone App

New York-based digital creative and advertising agency, Pomegranate (aka POM8)—recently partnered with indie band heavy hitters, Andy Ross of OK Go and Eytan Oren of Eytan and The Embassy to brand the new iPhone app, InBloom. Similar to Yelp, InBloom offers a directory of businesses. The app is uniquely focused on connecting hungry travelers with organic, environmental and sustainable businesses based on location. Users of the app will receive a custom list of positive businesses with ratings, maps and more.

Pomegranate collaborated with the indie artists on the creative branding for InBloom. “Eytan and Andy are really great to work with—they are very open to creative ideas,” shares Grant Powell, Founder and CEO of Pomegranate. The hip new iPhone app is garnering a lot of attention and is now available as a free download via the Apple App Store.

About Pomegranate
Founded in 2008, Pomegranate is a digital creative and advertising agency that leverages new media and technology to implement cutting-edge marketing campaigns that reshape the way brands engage and adapt to their audiences. Pomegranate's unique "colancing™" model unites experienced marketers, creative directors, designers, engineers, and programmers within a streamlined organizational structure and value-assurance system. The agency provides creative services including strategy and positioning; design and branding; marketing and advertising services such as SEO, interactive, e-mail marketing, and specialty Google / YouTube projects; and technology solutions such as the engage.me real-time social engagement platform, cloud hosting, ecommerce, and more. Satisfied clients include Google, YouTube, Bosch, Toyota, Scion, Kraft, Canon, Nestlé, and Rock & Republic.


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Sandra Burciaga
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