New Book Helps Managers Master the “Soft Side” of Business Leadership

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Author William D. Mayo invites readers to discover the liberating power of authentic people-centered leadership

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Author William D. (Bill) Mayo believes that the ‘soft side’ or people side of business is too often relegated to the bottom of the pile in deference to the bottom line. His book “Why Is The Soft Side The Hardest Part?: Reflections of an Executive Philosopher” (published by Authorhouse) is born out of the inspiration to provide modern business managers philosophical insights that render the human leadership aspects of business easier and more satisfying for employees and leaders alike - while yielding outstanding results, as well.

During Mayo’s 35+ year career in both the military and corporate America, he has heard many employees confide that they feel over-managed and under-led, along with many managers admitting that the people-side of leading a business is their biggest challenge. Mayo suggests that the soft side of business leadership need not be the most difficult or uncomfortable part of a manager’s job. Why Is The Soft Side The Hardest Part? offers practical guidance that helps to demystify the challenges of leading authentically. It reveals how leading with an authentic heart can unleash the power of people and teams to achieve outstanding results and feel more engaged, voluntarily providing their best discretionary effort.

Practical and entertaining, Why Is The Soft Side The Hardest Part? is relevant to today’s quest for high employee engagement without sacrificing goal achievement. Deeply rooted in experience and not in theory alone, it is a philosophical reflection on the critical considerations of people-centered leadership versus managerial control.

About the Author
William D. Mayo is a former Vice President of Caterpillar Inc, retiring in 2008. He has held a wide variety of positions during his Caterpillar career primarily in marketing and sales, both domestically and in Europe. Mayo currently serves on numerous corporate boards and is a member of the Leader Group of Gerson Lehrman’s global consulting practice. He teaches leadership at Eureka College, and is co-founder of Fullsail Leadership – a personal development company focusing on servant leadership. Married, with five children and eleven grandchildren, he is also a published author of a number of books and business articles and is an active public speaker and trainer on the topics of leadership development, customer service, business culture and marketing.

AuthorHouse, an Author Solutions, Inc. self-publishing imprint, is a leading provider of book publishing, marketing, and bookselling services for authors around the globe and offers the industry’s only suite of Hollywood book-to-film services. Committed to providing the highest level of customer service, AuthorHouse assigns each author personal publishing and marketing consultants who provide guidance throughout the process. Headquartered in Bloomington, Indiana, AuthorHouse celebrated 15 years of service to authors in Sept. 2011.For more information or to publish a book visit or call 1-888-519-5121. For the latest, follow @authorhouse on Twitter.


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