Garraway's Gets Bigger and Better

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Online daily deals site partners with Buyometric and gets personal.

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We’ve chosen to partner with Buyometric because of their expertise in personalisation.

goodypass, the online daily deals website launched by Kate Garraway, will today start delivering deals from across the web to its subscribers, in a move that will increase its offering to 200+ new deals per day.

The site was launched in April 2011 and has established a strong and loyal customer base. In response to subscriber requests for more personalised deals, goodypass has joined forces with Buyometric, the UK’s leading aggregator of daily deals, to provide a full range of offers from around the web that are targeted to individual subscribers.

Kate Garraway said: “We launched with the aim of bringing the kinds of discounts celebrities enjoy to people up and down the country. Over the last 12 months, we have seen an explosion in the popularity of daily deals, and an increase in the number of companies providing deeply discounted products and experiences. We think it’s a logical step to start bringing these deals to our members, but in a highly personalised way.

“We’ve chosen to partner with Buyometric because of their expertise in personalisation. As a result, we now offer both the largest and the most targeted daily deal offering. These are exciting times for the business, and for the sector. And now goodypass members don't just get the best deals and the most deals, they only get the types of deals they have personally chosen, it's like having your own daily deals personal shopper!"

Paul Fisher, CEO and founder of Buyometric, added: "We're delighted to be working with Kate Garraway and her team. goodypass offers a unique daily deals proposition with its celebrity focus, but working with Buyometric will broaden the offering for subscribers.

“For avid daily deals fans, keeping up with lots of different deal sites can be overwhelming, as well as time-consuming. goodypass will now be able to bring a wide variety of deals to members but target them carefully according to preferences. Personalisation is the key to keeping customers engaged, but doing this requires clever behavioural targeting."

A series of social media give-aways and promotions are already planned which will trade on the celebrity component of goodypass and Kate’s status and connections in the UK.

To see and subscribe to the all new goodypass website, log on to:

Notes to editors

About goodypass:

goodypass ( was launched by Kate Garraway as she had always felt lucky to receive gifts and discounts just because she was on TV. goodypass is a way of helping everyone treat themselves by providing simple and comprehensive access to the best discounts on the internet. In addition goodypass provides opportunities for members to win prizes and freebies, including trips to VIP events such as the Make-A-Wish Ball. Make-A-Wish is goodypass' charity partner, and the company is pledged to donate 5% of its net profits to the charity.

Kate is the Entertainment editor for ITV Breakfast Show Daybreak and an ambassador for the charities Make-A-Wish and Lend with Care.

About Buyometric:

Buyometric ( is the smarter way to find daily deals – sourcing offers from over 50 national and regional UK deal websites, and summarising them in one personalised email a day.

Obsessed with the individuality of the site’s subscribers, the Buyometric team does absolutely everything it can to work out what users want, from running them through picture quizzes to postcode analysis. The system continuously learns what subscribers want by monitoring their actions on the website and assimilating this into a rich ‘Buyometric’ profile, unique to each user. This obsession is paying off: Buyometric has some of the highest customer engagement figures in the industry, highlighted by its email open rates and sales conversions.

Buyometric also helps its subscribers to get the most out of daily deal sites by assisting with any problems they have buying, or redeeming daily deal vouchers. And, as a result, the company has a growing loyal subscriber base.

The business was launched in October 2010 after founder, Paul Fisher, set out to solve the problem of untargeted deal emails. Buyometric was profitable within eight months of launch and is based near London Bridge.

For further information, interviews and photography, please contact:
Katrina Suppiah/Lisa Lewis at Publicité
Tel: + 44 (0)20 8543 6582
Email: k.suppiah(at)publicite(dot)co(dot)uk/l.lewis(at)publicite(dot)co(dot)uk


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Andy Atkin-Berry
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