Segmetrix Expounds on Kognitio at Cloud Expo Europe

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Amr Hassan, CEO and Co-founder Segmetrix to present Match2Lists at Cloud Expo Europe, London

In-memory analytics pioneer Kognitio today announced that Segmetrix, a key client in Kognitio Cloud, will present at Cloud Expo Europe in London.

Amr Hassan, CEO of Segmetrix and Co-founder of, will present on Thursday 26 January in the Cloud & Innovation Theatre at the Expo. Hassan will discuss how Kognitio Cloud enables to power through Big Data for their clients at a fraction of the cost.

The Kognitio customer case study on Segmetrix was selected from a number of submissions as a best-of-breed example of how organizations can harness the flexibility of a Cloud infrastructure. is a 100% Cloud-based online tool to match, merge and de-dupe data, launched by Segmetrix in 2010. Attendees will hear how Segmetrix gained clear competitive advantage and was able to launch its application within a few weeks by choosing Kognitio Cloud, a ready-to-use analytical platform for Big Data analytics.

“Case studies, like that of Segmetrix and, really help ‘cut through the Cloud hype’ and solidify how companies are getting value from Kognitio Cloud,” said Steve Millard, Chief Operating Officer at Kognitio. “The story Amr Hassan has to tell is relevant to so many enterprises that can use our cloud solution to accelerate their offerings to end-user clients.”

“Our customers want to do fast, accurate data matching,” said Hassan, “our goal is to provide the best service possible to them, not to worry about software and servers. Kognitio Cloud enabled us to get up and running quickly, paying for the analytical platform we use as an operating expense—without a big capital outlay.”

Data matching and de-duplication exercises on over 35 million online records are now down from weeks to just 10 minutes thanks to Kognitio Cloud, which uses the Kognitio in-memory analytical platform. It is a proven solution that allows clients to undertake large-scale data analytics by providing the highest amount of scalable compute power to allow rapid execution of complex analytical queries without the administrative overhead of manipulating data.

Kognitio has been proving value to clients with their Data warehouse as a Service (DaaS) offering since 2005, the company will re-launch the offering as “Kognitio Cloud” at Cloud Expo Europe and can be found at booth #259. More information on that event can be found at

About Kognitio

Kognitio stands at the intersection of Big Data Analytics and Cloud Computing. Having delivered the first in-memory analytical platform in the world, it was designed from the ground-up to turn massive amounts of raw, complex data into valuable business insight. As an appliance, in the cloud, or on industry-standard x86 servers, Kognitio matches the highest amount of raw computing power to scale over the most complex queries without the administrative overhead of manipulating data.

The Kognitio Cloud is a ready-to-use analytical platform. A secure, private cloud Platform-as-a-Service, it leverages the cloud computing model to make the Kognitio Analytical Platform available for a monthly operational cost on a fixed term. Clients span industries, including market research, consumer packaged goods, retail, telecommunications, financial services, insurance, gaming, media and utilities.

To learn more about Kognitio, visit and follow us on Facebook, LinkedIn and Twitter.

About and Segmetrix

Segmetrix is a management consultancy that innovates data‐driven, analytically‐based tools, strategies and action plans that deliver profitable growth for B2B companies. Segmetrix develops cutting‐edge technology to rapidly manage the plethora of customer data available today, both internal and external, and transform it into information for strategic and competitive advantage. More information is available online at

Match2Lists is a newly created company spun out of Segmetrix. Match2Lists provides innovative data matching and cleansing solutions to companies of all sizes, allowing them to spend less time managing complex data and more time using it. More information is available online at

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Carissa Rafferty


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Carissa Rafferty
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