We now have a 2700 strong following on Facebook alone, which continues to grow at a steady rate
(PRWEB UK) 27 January 2012
Serendipity Diamonds, online engagement rings and diamond jewellery retailer based in Ryde, continues growth as technology and social media show retailers the way forward. With nearly 10, 000 downloads to date of the popular free iPhone app. and a strong following across social media platforms, 2012 is set to become another year for continuing development as new technology and features are implemented such as the popular feedback system offered by Feefo.
“Serendipity Diamonds, has benefitted greatly from the growth of social media, and this is something we intend to expand upon in 2012. We have a tendency to really listen to our clients, striving to offer the best possible service we can at all times”, stated Mark Johnson, Managing Director at Serendipity Diamonds.
“We now have a 2700 strong following on Facebook alone, which continues to grow at a steady rate”, commented Drina Shephard, member of the Serendipity Diamond’s team. “We find all feedback enormously important in creating the best possible experience and service for our clients, and Facebook provides an excellent means of interacting with clients in full transparency”.
Mark stated “Feedback is so important, as it not only cements what a company is doing correctly, but it also gives key information on how to improve and provides potential clients with confidence and a good indication of the experience they are likely to experience. We are currently in the process of joining with Feefo for client feedback, which will provide an audited trail from the client’s feedback to the order placed”.
Rather than regard social media as a sales tool, platforms such as Twitter and Facebook allow companies a unique opportunity to engage with their audience and to showcase work, something that many companies have failed to realise. It is important to let potential clients know that there is a dedicated team, behind the website, ready to advise and help with any enquiry or order they have. Serendipity Diamonds have built upon this goal, with the expansion to new premises in central Ryde, where clients can visit, by appointment to view samples of the engagement rings and wedding rings, get fingers sized, and to receive advice and information before making a purchase. “People regard the Internet very differently, with many clients feeling comfortable to make large purchases online or with us over the phone, whereas other prospective clients prefer to talk to us face-to-face”, Mark stated.
Serendipity Diamonds continues to embrace many of the benefits of modern technology, and are set to further develop the already successful free iPhone application that has seen several thousand downloads to date. The simple interface showcases some of the range of engagement rings offered online, and is a taster of what Serendipity Diamonds has to offer. With many products supported by fully interactive 360 degree animations, it is now possible for clients to view the engagement rings at all angles.
About Serendipity Diamonds
Since it’s launch in 2006, leading online diamond jewellery and engagement ring specialist, Serendipity Diamonds continues to offer exceptional service and value for money. With a small dedicated team of diamond jewellery consultants, a range of services is offered from CAD bespoke design, to complex laser engraving across a diverse range of styles of engagement rings, wedding rings, eternity rings and diamond pendants. Serendipity Diamonds is a member of the British Jewellers Association and appears regularly in the monthly men’s magazine GQ.