Wellington, New Zealand (PRWEB) January 26, 2012
Matakina International Limited of Wellington, New Zealand, today announced the recent appointment of medical imaging industry veteran David Mezzoprete as Vice President of Sales for North America.
“With more than 25 years of breast imaging and channel sales experience, Dave is a tremendous addition to the Matakina team,” said Dr. Ralph Highnam, CEO, Matakina International, Ltd. “With his remarkable women’s health and imaging expertise, Dave has been involved in the successful adoption of several breakthrough cancer detection technologies and we look forward to him bringing his extensive breast imaging relationships to help drive utilization of the Volpara breast density software.”
Joining as Vice President of Sales, Mezzoprete will be responsible for the establishment and implementation of a sales strategy for the United States and Canada. Previously Mezzoprete served as Vice President of Channel Sales for Carestream Health where he was responsible for channel sales for digital imaging equipment and x-ray film in the United States. Prior to joining Carestream, he held sales positions with Fuji Medical Systems USA and R2 Technology.
“I’m very excited to be part of the Matakina team that is focused on bringing this critical piece of breast health information designed to help improve the early detection of breast cancer in women with dense breast tissue,” said Mezzoprete.
Volpara provides radiologists a reliable tool to automatically generate objective volumetric breast density values, the FDA-cleared Volpara breast imaging software computes volumetric breast tissue density from digital mammograms. Volpara software assists radiologists by providing an objective, automatic measurement of volumetric breast tissue density and provides the Volpara Density Grade that is correlated with the American College of Radiology BIRADS Density Grading Classifications. Volpara is currently available for Hologic, Siemens, and GE digital mammography systems. Volpara integrations with other digital mammography systems, CAD systems and mammography reporting system are also underway.
Founded to enable radiologists to give women the most accurate information possible regarding their breast health, Matakina International, Limited is the wholly owned sales and marketing arm of Matakina Technology Limited of New Zealand. Volpara’s founders and Board of Directors includes John Hood, PhD, former Vice Chancellor of the University of Oxford, UK, Ralph Highnam, PhD, former CEO of Mirada Solutions, one of the University of Oxford’s most successful spin-outs of recent times and co-author of the seminal book Mammographic Image Analysis; and Professor Sir Michael Brady, a serial entrepreneur who recently retired from the University of Oxford where he was Professor of Information Technology for 25 years.