Sainsbury’s Magazine Reveals this Spring’s Collection of the Best-dressed Cupcakes

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What will your cupcake be wearing this season? At Sainsbury’s magazine, the new spring cupcake collection is a range of deliciously fruity beauties.

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sainsburys_mag_feb_spring_cupcakes

Helena Lang, editor of Sainsbury’s magazine, says, “Cupcake boutiques are springing up all over the country and our readers love to stay ahead with the latest food trends. This capsule collection of flavours sums up all that’s great about spring."

In the March issue, in-store from 1 February, readers can take seasonal inspiration from the magazine’s spring collection of the best-dressed cupcakes this year, with four recipes – each based on a favourite fruit pudding.

Home baking continues to be a huge food trend, as cost-conscious consumers switch to making their own cakes to enjoy at home and to give to friends and family as gifts. Sales of bakery goods in Sainsbury’s stores tend to peak in the run up to Easter and Christmas as home cooks get baking for the celebrations.1

Helena Lang, editor of Sainsbury’s magazine, says, “Cupcake boutiques are springing up all over the country and our readers love to stay ahead with the latest food trends. This capsule collection of flavours sums up all that’s great about spring. With Mother’s Day and Easter not far away, this is the perfect time to serve up these beautiful little treats ”

Recently crowned Best Consumer Publication (Retail) at the APA’s International Content Marketing Awards 2011, Sainsbury’s magazine, is published by Seven, the award-winning content marketing agency.

http://www.seven.co.uk
Notes to editors

1.    In 2010, Sainsbury’s baking goods peaked in the weeks commencing 26 March and 17 December. Source: Self Serve.

About Seven
Seven is an award-winning multi-channel content marketing agency. Experts in creating intelligent, relevant and effective content across multiple channels, including magazines websites, social media, interactive ezines, video, iPhone and iPad apps.

Clients of Seven include Virgin, Sainsbury’s, CIMA, English Heritage,Grant Thornton, Guardian Media Group, Lloyds Banking Group and First Trans Pennine.

For further information: http://www.seven.co.uk or contact Shareena Ali, PR, Shareena(dot)ali(at)seven(dot)co(dot)uk 020 7775 5549.

Contact at Seven:

Shareena Ali
PR
Seven
3-7 Herbal Hill
London
EC1R 5EJ
Tel: 020 7775 5549

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