Helena Lang, editor of Sainsbury’s magazine, says, “Cupcake boutiques are springing up all over the country and our readers love to stay ahead with the latest food trends. This capsule collection of flavours sums up all that’s great about spring."
London (PRWEB UK) 26 January 2012
In the March issue, in-store from 1 February, readers can take seasonal inspiration from the magazine’s spring collection of the best-dressed cupcakes this year, with four recipes – each based on a favourite fruit pudding.
Home baking continues to be a huge food trend, as cost-conscious consumers switch to making their own cakes to enjoy at home and to give to friends and family as gifts. Sales of bakery goods in Sainsbury’s stores tend to peak in the run up to Easter and Christmas as home cooks get baking for the celebrations.1
Helena Lang, editor of Sainsbury’s magazine, says, “Cupcake boutiques are springing up all over the country and our readers love to stay ahead with the latest food trends. This capsule collection of flavours sums up all that’s great about spring. With Mother’s Day and Easter not far away, this is the perfect time to serve up these beautiful little treats ”
Recently crowned Best Consumer Publication (Retail) at the APA’s International Content Marketing Awards 2011, Sainsbury’s magazine, is published by Seven, the award-winning content marketing agency.
Notes to editors
1. In 2010, Sainsbury’s baking goods peaked in the weeks commencing 26 March and 17 December. Source: Self Serve.
Seven is an award-winning multi-channel content marketing agency. Experts in creating intelligent, relevant and effective content across multiple channels, including magazines websites, social media, interactive ezines, video, iPhone and iPad apps.
Clients of Seven include Virgin, Sainsbury’s, CIMA, English Heritage,Grant Thornton, Guardian Media Group, Lloyds Banking Group and First Trans Pennine.
For further information: http://www.seven.co.uk or contact Shareena Ali, PR, Shareena(dot)ali(at)seven(dot)co(dot)uk 020 7775 5549.
Contact at Seven:
3-7 Herbal Hill
Tel: 020 7775 5549