Official 2012 Sport Relief T-Shirt Launched

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Stars of sport and screen line up to model official 2012 Sport Relief T-Shirt

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The 2012 Sport Relief T-shirt is launched today with a host of famous faces lining up to be photographed in this year’s range. Led by TV star Amy Childs, a stellar list of celebrities have been modelling the T-shirt, which is available exclusively from Sportsdirect.com.

Amy Childs has posed for a series of stunning photographs to front this year’s Sport Relief T-shirt campaign, whilst a huge supporting cast including the likes of Olly Murs, Stacey Solomon and Kara Tointon have all modelled the iconic T-shirt (all images available on request).

Sportsdirect.com is producing and selling both the Official 2012 Sport Relief T-shirt, available in both kids and adults sizes, and three styles of Limited Edition T-shirt, available in Men’s & Women’s sizes. The T-shirts are available right now in Sportsdirect.com’s 400 stores and online.

Customers are also able to personalise their official 2012 Sport Relief T-shirt for the first time by adding letters and numbers to give their T-shirt its own unique look. The personalisation service will be exclusively available both in-store and online at Sportsdirect.com.

Amy Childs said: “‘Like me you don’t need to be sporty to get involved with Sport Relief. Something as simple as buying an official Sport Relief T-shirt from Sportsdirect.com will help transform lives in the UK and across the world’s poorest countries. Trust me, the only way is to buy the t-shirt, look fantastic and know you’re doing your bit.”

The T-shirts, which are all made from 100% fair trade cotton, will retail at £8 for the adult T-shirt and £6 for the junior, with £4 of the proceeds of the adult shirt and £2 of the junior shirt going directly to Sport Relief.

Dave Forsey, CEO of Sportsdirect.com, said: “We are delighted to be partnering with Sport Relief and look forward to contributing to another phenomenal campaign. Sport Relief has gone from strength to strength in recent years and we hope that our customers wholeheartedly support the campaign by ordering online or picking up a -shirt in-store. 2012 is going to be a massive year for sport, and we are very excited to be partnering with Sport Relief at this time.”

Karl Reynolds, Head of Fundraising at Sport Relief, added: “Sportsdirect.com is a natural partner to sell the 2012 T-Shirt. As the UK’s number one sports retailer, the network of stores provides a great route for us to get our T-Shirt to as many people as possible. Their enthusiasm really impressed us and we’re certain this year’s shirt will be a huge success – both in terms of fundraising and awareness.”

For more information, please contact:

Laura Haigh, l(dot)haigh(at)comicrelief(dot)com, 0207 820 2517

Notes to Editors:

  • The Sport Relief T-shirts have been designed in-house by the Sportsdirect.com product development team

Sport Relief T-shirts - Available at Sportsdirect.com, both in-store and online at sportsdirect.com and on sportrelief.com

  • Sport Relief T-shirt – Adults £8 (with at least £4 going to Sport Relief)

Sizes: Women 8 – 18 and Men XS – XXL

  • Limited edition T-shirt - £10 (with at least £5 going to Sport Relief)

Sizes: Women 8-18 and Men XS - XXL

  • Sport Relief T-shirt - Junior £6 (with at least £2 going to Sport Relief)

Sizes: 2-3 yrs, 3-4 yrs, 5-6 yrs, 7 – 8 years, 9 – 10 years, 11 – 12 years and 13 years

Personalisation is only available from Sportsdirect.com stores and online at Sportsdirect.com:

  • Letters - £1 each (with 50p to Sport Relief)
  • Numbers - £2 each (with £1 to Sport Relief)

About Sport Relief
As the nation celebrates the biggest ever year of sport, the entire country can join in the fun with Sport Relief 2012 from Friday 23rd to Sunday 25th March.

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Emma Parker