Vintage Trend Gives Sainsbury’s Magazine Readers Ideas for Business

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Have you a passion for the past? In the March issue of Sainsbury’s magazine (out 1 February) meet three women who eat, live and breathe the style of previous decades.

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vintage_sainsburys_magazine

Helena Lang, editor of Sainsbury’s magazine, says, “Who doesn’t love to spend the weekend rummaging through a quaint vintage market? These women show readers how to turn that trend into a whole lifestyle and still look great from top to toe.

Sixties aficionado Stacie Stewart, 30, from Sunderland, owner of The Beehive Bakery and a regular chef on ITV’s This Morning, talks about how she became so immersed in the mod scene that her entire lifestyle began to take a 1960s vibe, and eventually her business too!

Sheila Lloyd-Graham, 58, lives in Cirencester, with her photographer husband Ian, 63, and runs her own vintage boutique called She Unique. Sheila turned her passion for collecting all things vintage into a business, following a suggestion from her husband. She also runs monthly deportment workshops. ”The elegance and good manners of the 1940s is something that really appeals to me and I love being able to pass on my knowledge to a whole new generation,” she says.

Graphic designer Ruth Ellis, 33, and husband Martin, 43, from Isleworth, Middlesex, met when Ruth attended one of Martin’s swing classes around London. She now helps him teach one of his classes in Windsor. Ruth is also a keen vintage clothes collector, particularly of the 1930s, the heyday of swing.

Helena Lang, editor of Sainsbury’s magazine, says, “Who doesn’t love to spend a few hours at the weekend rummaging through a quaint vintage market? These women show readers how to turn that trend into a whole lifestyle and still look great from top to toe.”

Recently crowned Best Consumer Publication (Retail) at the APA’s International Content Marketing Awards 2011, Sainsbury’s magazine, is published by Seven, the award-winning content marketing agency. Now the UK’s most widely read paid-for title, with just over 3.5 million readers every month (NRS), Sainsbury’s magazine is the only magazine to have won the covetable PPA Customer Magazine Award three times at the annual Periodical Publisher’s Association (PPA) Awards.

Sainsbury’s magazine’s unique mix of food and lifestyle content offers its readers recipe inspiration from the magazine’s renowned food team, plus ideas for their homes, families, health and holidays. At only £1.60, the monthly glossy is incredible value, with tips and advice from the best writers and contributors.

http://www.seven.co.uk

Notes to editors

About Seven

Seven is an award-winning multi-channel content marketing agency. Experts in creating intelligent, relevant and effective content across multiple channels, including magazines websites, social media, interactive ezines, video, iPhone and iPad apps.

Clients of Seven include Virgin, Sainsbury’s, CIMA, English Heritage,Grant Thornton, Guardian Media Group, Lloyds Banking Group and First Trans Pennine.

For further information: http://www.seven.co.uk or contact Shareena Ali, PR, Shareena(dot)ali(at)seven(dot)co(dot)uk 020 7775 5549.

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