Moving Company Uses New Social Media Tool to Help Communicate With Customers

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Elite Moving & Storage, a Chicago moving company, has created a digital order tracker for customers to track their shipments on Facebook.

The moving industry has gone relatively unchanged in the wake of the social media revolution. Moving is still the same process: hire a mover and have them move everything across the country. Until now, there just wasn’t a lot that social media could do to expedite the process. Elite Moving & Storage has changed that with the new Facebook Order Tracker. Customers no longer have to call daily, or hourly, to find their shipment, instead they can go to the Elite Moving & Storage Facebook page and type in their 6 digit order number. Just like tracking a package in the mail, Elite updates the shipment status frequently with each stage of the moving process.

Utilizing social media is imperative for good customer service in the digital world, and allowing customers to track their order, even at odd business hours, is something that Elite Moving & Storage strives for. Elite might be on the forefront of the social media boom for the moving industry, having dabbled with other social media options in the past, including a YouTube channel and a Twitter Order Tracker. The Twitter Order Track was not as “on demand” as the Facebook Tracker, tweets would be sent out with the tracking number and estimated time of arrival when the truck left for its’ final destination, and that left customers waiting for the final step of the process, instead of staying informed throughout. “We realized the customers’ wanted to know where their shipment was during every stage of the process - from pickup to drop off,” said social media coordinator Kelson Fagan. “Utilizing a web based tracking system and the popularity of Facebook, we are able to communicate with our customers on a platform that they are constantly using.”

Elite Moving & Storage is a Chicago based local and long distance moving company. They focus on Chicago area local moves, as well as long distance moves from state to state. They are fully licensed and insured and hold an “A” rating with the Better Business Bureau.


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Kelson Fagan
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