Rebranding Cint has been an extremely positive move and has enabled us to provide existing and potential customers a more streamlined product offering.
London, UK (PRWEB) January 26, 2012
Cint, a global provider of smart solutions for gaining market insight has undertaken a rebrand in order to offer customers a more streamlined and coherent product offering.
The commercially driven move has been carried out by Cint in order to allow existing and new customers a clear and concise understanding of the services that the market research software provider has to offer. Cint has also used the opportunity to unveil a fresh new logo and a clean new website to mirror the new start for the company, which has offices around the world.
Although the services that Cint offered prior to the rebrand have not changed, they have now been consolidated into three manageable offerings, making it easier for visitors to the website to be able to navigate the various options.
The new products are Access, Engage and Link. Cint Access is particularly attractive to market research organisations, PR planners, entrepreneurs and in-house marketing managers who want to access real people for B2B and consumer research. Cint Engage comprises what used to be two separate services but has now merged to provide companies with the means to engage with their own audience to gain opinions and insight. Cint Link allows brands to obtain peoples’ opinions from their own research software via OpinionHUB, Cint’s transparent marketplace in which over 7 million people in 50 countries are hosted.
Chief executive of Cint, Bo Mattsson, explains: “Rebranding Cint has been an extremely positive move and has enabled us to provide existing and potential customers a more streamlined product offering. Following the amalgamation of our products into just three, easy to access services alongside the new look website and logo, we are confident a more coherent style will be well received and will allow us to stand out even more prominently within the marketplace.”