These anecdotes demonstrate marketers’ resourcefulness and agility in navigating a harsh marketplace. More than ever, they’re creatively combining basic marketing tenets with the latest technologies to attain impressive results
Jacksonville, FL (PRWEB) January 26, 2012
MarketingSherpa and HubSpot asked marketers to share their most helpful marketing anecdotes from 2011, and then compiled more than 100 of the best responses in their report, Marketing Wisdom for 2012: Real-Life Stories of Success and Lessons Learned. The report, sponsored by HubSpot, can be downloaded for here free.
“These anecdotes demonstrate marketers’ resourcefulness and agility in navigating a harsh marketplace. More than ever, they’re creatively combining basic marketing tenets with the latest technologies to attain impressive results,” says Brad Bortone, editor of the 2012 Wisdom Report. “If you want fresh, smart, easily actionable ideas from in-the-trenches professionals - ideas that really work - read this report.”
Marketing Wisdom for 2012 reveals:
- How marketers are fine-tuning email marketing campaigns to create buzz. Consider the story of Sharon Gillenwater, BoardRoom Insiders, who has learned not to overthink content and focus on authenticity after a hastily drafted article produced the highest response ever.
- The explosive growth of online marketing, and how marketers are taking advantage of it. Consider Jake Maki, DataOne Software, who discovered that creating landing pages for his pay-per-click campaigns doubled conversion overnight.
- How marketers are using the gamut of social media tools, beyond Facebook, LinkedIn and Twitter, to drive ROI. Heidi Cohen, Riverside Marketing Strategies, shares a simple, five-step process to involve an entire organization in a social media campaign.
- Why testing and optimization is now a top priority. Bob Shirilla, Keepsakes, Inc./Simply Bags, knew his return on marketing investment before he even spent a dime by testing a beach-bag marketing program on Google AdWords.
- Why, even with new technology and methodologies, marketers still mustn’t overlook the tried and true. Consider the experience of Sharron Dark, 5 Star Virtual Assistants, who received the highest response from newspaper ads, postcards, and word of mouth.
The report is sponsored by HubSpot, which offers an all-in-one marketing software platform that converts leads into customers. Their newest release, Marketing Grader, is the only software that enables marketers to attain a 360-degree picture of their online marketing efforts by measuring social media engagement, amplification of content and participation in their brand across the web.
“Our software helps drive leads and then convert those leads into customers. Our first product, Website Grader, was built to measure website marketing effectiveness, which made sense in 2006. But a lot changed in 5 years,” says Brian Halligan, CEO and co-founder of HubSpot. “Marketing Grader is built from the ground up to measure marketing effectiveness the way great online marketing is done today – going well beyond company websites.”
Media Contact: Bethany Caudell, MECLABS, 1-800-517-5531
MarketingSherpa publishes practical case studies, Benchmark Reports, exclusive research, how-to instructional materials and eight content-specific newsletters for more than 237,000 content, email, inbound marketing, search, B2B and consumer marketing professionals each week. In its tenth year, the marketing research publisher has been praised by The Economist, Harvard Business School’s Working Knowledge Site and Entrepreneur.com. Along with MarketingExperiments and InTouch, MarketingSherpa is part of the MECLABS Group, which offers marketers practical research data and information, professional training and networking summits.
HubSpot, Inc. offers an all-in-one marketing software platform that has helped more than 6,000 companies in 34 countries help drive leads and convert them into customers. Applications in the software platform include website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media monitoring. HubSpot is also the developer of the popular website analysis tool, WebsiteGrader.com, which has more than 3 million users, and has just released its latest iteration, MarketingGrader.com, which moves beyond the website to measure social media engagement, amplification of content and participation across the Web. HubSpot, Inc. was founded in 2006 and is based in Cambridge, Massachusetts.