Consumers are Searching for Attorneys Online, JD Optimize was Recently Founded to Help

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The Internet is passing up the yellow pages as the primary way consumers find attorneys.

JD Optimize was recently founded to help attorneys adapt their marketing efforts to the shifting trend in how consumers seek out attorneys. Instead of responding to a TV ad they are going to the Internet and searching for attorneys in their area. The internet empowers consumers with the ability to locate, research and contact attorneys based on a specific search. Search engines like Google then crawl the web and find the most credible and relevant result and then deliver the result to the searcher in a search results page. Consumers trust these results more than any other marketing source, and this is one of the reasons legal marketing is turning to the Internet to attract clients.

“We are finding that attorneys that have established a strong online presence generate better potential clients” said Rick Horsley, President of Boostability. “The remarkable thing about this is that Internet leads cost substantially less than other marketing avenues and they result in more clients for their law firms.” Rick added.

Attorneys recognize the need to migrate their marketing dollars to Internet search marketing. According to a report by the Interactive Advertising Bureau (IAB) record numbers were reported for yearly online advertising revenue in Q4 2010 and search was the most popular ad format. Online attorney advertising is a growing industry as law firms look for companies specializing in Internet marketing.

The Internet is growing and is proving to be a great way, if not the best way, for attorneys to attract new clients. “It is our experience that hands down the best way to help a law firm increase its case load is through Internet search marketing” Said Jerry Salcido, Founder and CFO of JD Optimize. A primary reason more law firms do not have a strong online presence is due to the fact that they do not have the time or expertise to build their website presence. Jerry went on to say “attorneys just don’t have the time that it takes to implement an effective search marketing strategy.”

With consumers searching for lawyers online, more and more law firms will turn to the Internet as the preferred way to grow their clientele.

For more information contact Customer Serivce at 800-431-1132 or info(at)jdoptimize(dot)com, or visit

About JD Optimize
From custom websites, search engine optimization, and maps optimization, to web videos, blogs, and pay per click, we do it all and we do it only for lawyers and law firms. Let us grow your practice online. We provide complete lawyer marketing and law firm marketing services which are proven to increase your firm's case load.


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