Xpress Realty Launches Its Premier Offering, the Xpress Connect Online Marketing Program

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Xpress Realty http://www.xpress-connect.com officially announces Xpress Connect, a complete online marketing program designed to provide maximum exposure to today’s tech-savvy home buyers. Xpress Connect, the company’s premier offering is centered around single property web sites and leverages social media, search sites, e-mail, and online advertising.

Online marketing is the essential element for marketing success in today’s real estate market.”

Xpress Connect is a multi-media marketing program aimed at meeting home buyers needs where and how they interact – ONLINE. “The most active group of home buyers is online.” said Mia Scaffidi of Xpress Realty. “The National Association of REALTORS’ 2011 Profile of Home Buyers and Home Sellers indicates eighty-eight percent of all home buyers use the internet in their search for a home. Online marketing is the essential element for marketing success in today’s real estate market.”

The hub of the Xpress Connect online marketing program is an individual property web site dedicated to the marketing of each listing. Every site serves as a single source for a complete profile of the home for sale. Features include a virtual tour, full property details, interactive mapping, community facts and helpful links. The property is marketed to prospective buyers via several online channels that include interactive e-mail flyers, Xpress Realty’s YouTube TM channel, popular online advertising sites with share functions, high-traffic real estate search sites, Xpress Realty’s blog and other social media platforms. These outlets are all designed to drive potential buyers back to the property web site or the listing agent.

Xpress Realty provides specialized high-tech marketing services designed to meet the needs of today’s tech-savvy home buyers. Xpress Connect, the company’s multi-media marketing program, delivers maximum exposure to purchasers where and how they interact – ONLINE. Built around individual property Web sites, Xpress Connect is a complete online program using the best of social media, search sites, e-mail, and online advertising.

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Mia Scaffidi
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