New York, New York (PRWEB) January 26, 2012
INVISION, Inc., the leading provider of cross-platform advertising solutions to the media industry, today announced the appointment of Tom Mannion as Vice President of Digital Sales. Mannion will lead sales for INVISION’s DealMaker Digital (DMD) product line, focusing his efforts on digital publishers and ad networks.
Before joining INVISION, Mannion served as Executive Vice President of Sales at Maxifier, a leader in campaign optimization solutions for ad networks and ad agencies. In that capacity, Mannion managed sales to customers such as Forbes, The Financial Times, BlogHer, France Telecom’s Orange Advertising Network, Monster.com, and Telecom Italia. Prior to that, Mannion held SVP titles at Triad Digital Media, selling online advertising on leading retail websites, and at Solbright, Inc. where he helped the company become the worldwide leader in workflow solutions for online publishers and ad networks.
“With a deep and broad experience working with online publishers, ad networks, advertisers and ad agencies, Tom is the ideal choice for the head of our digital sales department. His industry knowledge, trusted relationships, and sustained success pair perfectly with INVISION’s future direction,” said Lynda Clarizio, CEO, INVISION, Inc.
“INVISION is on the fast track to the future of innovative advertising solutions,” said Mannion. “Having worked with online publishers and ad networks around the world for close to 20 years, I see an incredible need for what DMD offers: a robust, end-to-end ad sales solution that is flexible, easy to use, and designed to address the rapidly growing complexity of the dynamic online advertising marketplace. I look forward to working with the company’s tremendously talented team, a group that is not only shaping the future of INVISION, but of the cross-platform advertising sales solutions industry as well.”
DealMaker Digital (DMD) enables the planning and sale of digital advertising across online video, display and mobile media, while also supporting addressable television advertising. DMD is the first modern sales system built to support how publishers currently manage their online inventory and advertising sales. This system allows publishers to more efficiently and effectively plan and manage their advertising sales process from start to finish, enabling accelerated turnaround time with agencies and advertisers both in responding to requests for proposal and in scheduling. In a complex digital marketplace, DMD delivers a solution to simplify and expedite the sale of advertising.
About INVISION, Inc.:
Founded in 1993, INVISION, Inc. (http://www.invisioninc.com) is the leading provider of cross-platform advertising sales solutions to the media industry. INVISION’s advertising systems are trusted by top media content providers to manage over $13 billion in advertising revenue each year. INVISION develops software to support the ad sales and traffic processes for cable networks, broadcast networks, television syndicators, radio stations, digital publishers and Hispanic-focused media. With offices in New York, Atlanta and northern Virginia, INVISION’s clients include Azteca America, BET, Bloomberg, Bravo, CNBC, E! Entertainment Television, Galavision, Game Show Network, G4/Tech TV, TV Guide Network, Hallmark Channel, NBC Universal, ION, Sony Pictures Television, Telemundo, Telefutura, WGN America, Univision, Warner Bros. and The Weather Channel.