Acclaro and MarketingProfs Announce a Free Webinar on Website Translation

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Acclaro and MarketingProfs are pleased to co-host a free seminar on January 31st: "Conquering New Language Markets to Gain New Sales".

A multilingual website is an invaluable tool for marketing to the world.

"In a digital world where languages such as Chinese, Spanish, Japanese and Portuguese are taking center stage," says Acclaro President Michael Kriz, "an English-only website may turn away millions of potential online customers." Millions of lost customers could mean billions in lost revenue.

On the bright side, winning the hearts of these international web users could be as simple as speaking to them in their native languages. Customers are much more likely to purchase a product if they can read about it in their mother tongue, according to Common Sense Advisory. A multilingual website is therefore an invaluable tool for marketing to the world.

This free webinar on website translation will give real-world examples of what it takes to prepare a site for multilingual and international audiences.

Here’s the quick info:

Free Webinar: “Conquering New Language Markets to Gain New Sales”
Hosted by: MarketingProfs and Acclaro
Presenter: Jon Ritzdorf, globalization architect at Acclaro
Date: Tuesday, January 31st
Time: 12 PM Eastern time

In one hour’s time, attendees will get acquainted with the basics of web translation and localization and glean tips for taking their web presence global. Speaker Jon Ritzdorf will review everything from design and site architecture to technology, production and QA.

About Acclaro
Acclaro is an international translation and localization firm that helps the world’s leading brands succeed across cultures. With its global headquarters in New York and offices and affiliates in San Francisco, Boston, Buenos Aires, Bangkok, Sao Paulo and Paris, the agency translates websites, marketing campaigns, documents and software for global enterprises like Yahoo!, Cisco, Oracle and Sony, giving clients an authentic voice in key language markets.

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Alyssa Paris
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