Lemonfree.com Launches Certified Dealer Program

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Lemonfree.com Gives Dealers their Stamp of Approval and 3X the Value with Certified Dealer Program

LemonFree.com Certified Dealer Program

Many car buyers have chosen a dealer before they've left the house. Lemonfree.com's Certified Dealer Program helps them make the right choice.

Lemonfree.com's unique new Certified Dealer Program gives auto dealers access to unparalleled online marketing value and the brand trust the online marketplace has built in 5 years of serving car shoppers.

The Certified Dealer Program builds on the site’s existing service of free vehicle listings. Dealers in the program receive a preference in the site’s search algorithm, increasing the dealers’ volume of qualified leads and exposure to LemonFree.com’s 2.4 million monthly users.

“We know that nine out of ten consumers research their auto purchase on the internet first,” says Lance Schafer, President of Lemonfree.com. “On average, auto buyers visit just 1.8 dealers in person. To us, that means many buyers have made their decision before they've left the house. Our Certified Dealer Program helps them make the right choice.”

Once certified, Dealers agree to give customers a lemon-free shopping experience. To maintain certification, dealers must:

  • Provide complete, up-to-date information on all vehicles
  • Ensure all vehicles have multiple, non-stock photos
  • Respond to all customer requests within 24 hours
  • Be fully licensed with proper permits and bonds
  • Be in operation for at least 24 months
  • Have no government or legal issues within the past 24 months
  • Treat all customers with dignity and respect

“Our mission is to be the most trusted and efficient auto marketplace on the web for dealers and consumers,” says Schafer. “Our results tell us we're achieving that goal. When we look at what our dealers are spending marketing their inventory online, and the results they're getting, we find that Lemonfree.com can provide at minimum 3 times more value per online marketing dollar spent.”

Schafer says that the Certified Dealer Program reduces buyer anxiety due to the recommendation from Lemonfree.com. “Many of our certified dealers are using the seal on their other promotions to build their brand. The certified dealer seal tells consumers that they can trust the dealer and look forward to a simple, straightforward auto purchase.”

LemonFree.com takes a fresh and simple approach to achieve its vision of being the most trusted auto marketplace online. More than 2.4 million auto buyers choose LemonFree.com to help them shop for a vehicle every month. Over 26,000 dealers list 40,000 autos daily on Lemonfree.com, making it one of the fastest growing auto marketplaces on the web.

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Breanne Kielich
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