(PRWEB) January 26, 2012
USAA created this award in 2010 as a way to honor its suppliers who have been critical to the organization’s success. Campbell Ewald received the award in the Innovation category for their ability to achieve business objectives.
The agency’s assignment was to develop and launch a brand awareness campaign that was designed to raise awareness of USAA among 61 million Americans and their families who may be eligible for USAA membership based on their military service, or that of their parent’s.
“Campbell Ewald’s overall work on the Breakthrough Awareness media campaign was innovative and insightful from concept to execution,” said Roger Adams, chief marketing officer at USAA. “Their ability to tap into the ‘fabric and DNA’ of USAA helped make the campaign a tremendous success with veterans and their families by increasing their awareness of USAA.”
In 2010, Campbell Ewald also received USAA’s Innovation award for work that helped increase USAA’s brand awareness.
“Receiving USAA’s Innovation award for the second consecutive year is an astounding tribute to the quality of work we are doing to help USAA grow their brand,” said Jim Palmer, Chief Client Officer from Campbell Ewald. “Our client’s recognition of our contributions and our ability to assist them in achieving their mission is the highest honor we can receive.”
USAA provides insurance and other financial services to 8.4 million members of the U.S. military and their families. Known for its legendary commitment to its members, USAA is consistently recognized for outstanding service, employee well-being and financial strength. USAA membership is open to all who are serving or have honorably served our nation in the U.S. military – and their families. For more information about USAA, or to learn more about membership, visit USAA.com.
About Campbell Ewald
Campbell Ewald is a collaborative marketing communications agency that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.
Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of the Interpublic Group of Companies, Campbell Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy, and the United States Postal Service.