Announces Its 2011 Customer Service Awards

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Top companies are recognized for providing the highest levels of customer service has just posted the results of its annual customer service awards recognizing the best companies of 2011. The web site, located at, accumulates comments, ratings and reviews concerning the customer service experienced by consumers at leading companies. The user-submitted feedback is then scored in multiple categories as well as producing a final cumulative score that represents the overall level of customer service satisfaction. The results are presented in the format of a scoreboard for each company, as well as a complete leader board ranking all of the companies against each other.

“We are very happy to recognize the companies that continue to place importance upon the customer service they offer,” said Michael Goldfarb, co-creator of the site. “Many consumers rate customer service as one of the primary decision factors they use when selecting companies to provide the services and products they use, and is a very useful resource to get an idea what the experience will be ahead of time.”

After tabulating nearly 50,000 ratings, the complete 2011 awards can be found by visiting - Companies are broken down by industry and the results are all displayed on one page to easily see who the winners and losers were for the year. A small sampling of the 2011 winners by category include:

  • OVERALL - Nintendo (196.80 out of 200)
  • Banks - USAA (103.87)
  • Insurance - Nationwide (104.20)
  • Domain Registrar - NameSilo (196.60)
  • Personal and Consumer Goods - Big Lots (124.94)
  • Shopping Web Sites - Zappos (170.82)
  • Warehouse and Big Box Stores - Kmart (95.84)
  • Auto Parts and Service - Discount Tire (98.40)

“Congratulations to the 2011 award winners,” said Michael McCallister, co-creator of the site. “It was good to see several companies dramatically improve their customer service offerings based upon comparing their results from our 2010 awards, and, if history is a guide, these companies will be recognized for their efforts with happier customers and greater retention.”


Using a unique scoring system, provides rankings of the customer service offered by hundreds of top companies. Consumers can post either positive or negative comments as well as rate each company in multiple customer support categories. Companies are then ranked against each other to provide the first mathematical method for comparison. currently has 810 companies listed on its site, including 505 with enough ratings to produce a score separated into over 50 categories. also recognizes leading companies with annual awards for the best ratings within their industry. Users can also view companies in any number of side-by-side comparisons for more detailed analysis of how each company stacks up to one another.


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Michael Goldfarb

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