“I have been thrilled to see how many clients have asked us for more real-time options,” explains Kathryn Korostoff. “So we are now offering more dates for our five popular single, online classes, all taught in a virtual classroom setting.”
Marlborough, MA (PRWEB) January 27, 2012
“I have been thrilled to see how many clients have asked us for more real-time options,” explains founder and president Kathryn Korostoff. “So we are now offering more dates for our five popular, single-session online classes, all taught in a virtual classroom setting.”
The classes are single session intensives, lasting 90 minutes each:
•10 Point Checklist for Questionnaire Design. Planning to write a questionnaire? Learn how to manage the process and avoid common mistakes.
•Ask It Right: Choosing Scales & Answer Options for Online Surveys. Likert, semantic differential, constant sum and more. Learn how to get the best data by offering the proper answer options.
•Improving Customer Satisfaction: Monitoring Methods that Deliver Insights. Learn current options to plan and launch a Customer Satisfaction research program.
•Social Media Meets Market Research. How to use Social Media as a market research resource. Includes real examples and demonstrations.
•Market Segmentation: Practical Steps to Research Success. Thinking about market segmentation? Learn how to plan your organization's first market segmentation research project.
These sessions include 1:1 instructor support, printable handouts and playback. For scheduling convenience, each class is offered on three separate dates. The Winter-Spring 2012 season date choices begin February 7 through April 2. The classes are $245 per student.
About Virtual Classrooms
“The virtual classroom experience marries the instructor-access of in-person with the convenience of online training,” explains Korostoff. “Students see slides, hear the instructor, view a white board, and can ask questions. Plus the whole thing is recorded and is available for replay.”
By taking classes virtually, students avoid the cost and aggravation of travel, while still enjoying instructor access. The classes are each designed to be very real-world; the 90 minute sessions are fast-paced and focus on practical information. After completing a class and a brief assessment quiz, students receive a certification of completion. Each class is $245.
To register, visit http://www.ResearchRockstar.com/Winter or call 508.691.6004 ext 701.
About the Instructor
Kathryn Korostoff has a special interest in how organizations acquire, manage, and apply market research. Over the past 20 years, she has personally directed more than 600 primary market research projects and published over 100 bylined articles in various magazines, including Quirk’s and the MRA’s Alert! magazine. Kathryn is also the author of the book, “How to Hire & Manage Market Research Agencies,” available on Amazon. She has been a featured speaker at American Marketing Association (AMA) and Marketing Research Association (MRA) events, and is frequently hired by clients to facilitate on-site market research workshops.
For additional information or details, please contact Cathy Leonard at CLeonard(at)ResearchRockstar(dot)com, or 508.691.6004 ext 701.
Please check our website for other market research learning opportunities, http://www.ResearchRockstar.com.