In Parallel With The State of The Union Address On Education, Appleton Learning Announces geniuStyle Platform That “Grants Schools Flexibility To Teach With Creativity"

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Provides First-To-Market Psychometric Assessment to Enable Individualized Learning for Students

Appleton Learning is leading an education revolution with a truly individualized approach to learning.

President Obama stated in his final State of the Union address, “Teachers matter. So instead …of defending the status quo, let’s offer schools a deal. Give them the resources to keep good teachers on the job, and reward the best ones. In return, grant schools flexibility: to teach with creativity and passion; to stop teaching to the test; and to replace teachers who just aren’t helping kids learn.” No one can appreciate that more than an entrepreneur from Huntsville, Alabama who believes it’s his calling to change the status quo of America’s school classrooms through innovative solutions his company, Appleton Learning, has been developing in its own academic incubator.

In response to the President’s position on education, Appleton Learning believes that to change the status quo of education, schools must be willing to change how students are being educated in the classroom. In an ambitious attempt to insert itself into the pool of progressive solutions that the Administration is seeking, Appleton Learning announces today a web-based platform for its innovative and one-of-a-kind learning style assessment, geniuStyle™. geniuStyle is expanding into a web-based portal on February 15, making it available and accessible to educators, schools and school districts across the country.

“Appleton Learning is leading an education revolution with a truly individualized approach to learning,” states Glenn Clayton, president and CEO of Appleton learning. “We know there are as many different ways to learn as there are students in the classroom. After analyzing the research, we determined that each student has a unique learning personality and the most effective instruction should be customized to the individual. Our proprietary geniuStyle assessment not only identifies each student’s unique learning personality, but also what the best methods teachers can use for reaching that individual student. President Obama is correct. We must grant schools flexibility to teach with creativity. We believe Appleton Learning can play a significant role in supporting that mission.”

geniuStyle Web Portal
After seeing the success of geniuStyle assessments in its Appleton Learning branches and within school districts across the Southeast, Appleton believes the geniuStyle web portal (geniuStyle.com) will be the missing link in differentiated instruction. The portal allows schools to purchase a year-long site license, giving teachers and their students unlimited access to the geniuStyle assessment and video proctored instructional content on the website, without being located physically near an Appleton Learning branch. The geniuStyle assessment has 45 questions and is designed to evaluate a student’s learning style and a teacher’s teaching style, as well as provide insight on the best way for these teachers to teach to the individual students in their classroom.

“Appleton’s rapid success is largely attributable to our relentless focus on challenging conventional notions of education and finding better ways to individualize the learning experience,” continues Clayton. “geniuStyle provides proven methodologies and equips instructors with the best strategies for how to teach each individual student most effectively. By accessing the geniuStyle portal, teachers from across the country can enhance their teaching methods in order to improve test scores, stabilize low performing students, energize mid-level students and maximize high-performing students’ achievement levels.”

The Appleton Advantage
Based on Appleton’s leading-edge research that keys in on how a child learns best, Appleton is leading the industry in individualized education by identifying students’ unique learning personalities and thoughtfully providing insight about who the student is and how he or she best learns new material. There are eight geniuStyle personalities and each exhibit a different combination of social, informational and organizational skills.

For more questions or pricing information, please visit http://www.geniustyle.com or http://www.appletonlearning.com.

About Appleton Learning
Appleton Learning is "Building a Smarter Tomorrow" by providing academic coaching, test preparation and academic testing and assessments for students of all ages, based upon each student's geniuStyle™ learning personality. Through its School Services Division, Appleton Learning serves thousands of students across multiple states by helping the unique needs of schools and school districts. Recognized with numerous awards including the 2011 Bloomberg Businessweek’s America's Best Young Entrepreneurs, U.S. Chamber of Commerce's 2010 "Top 75 Small Businesses in America"; U.S. Chamber of Commerce's 2010 "Blue Ribbon Small Business Award"; and Dell's 2009 "Small Business Excellence Award- Top 10 National Finalist", Appleton has locations in Huntsville, Ala. and Houston, Texas, and is expanding aggressively across the Southeast. To learn more about Appleton Learning, visit http://www.appletonlearning.com.

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Kelly Ronna
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