The utility industry must embrace unlearning or it'll go the way of the publishing industry.
Minneapolis, MN (PRWEB) January 26, 2012
Popular keynote speaker, energy industry futurist, change management expert and best-selling author, Jack Uldrich, has been selected to deliver keynote presentations at the National Rural Electric Cooperative Association’s 2012 Touchstone Energy Emerging Technology Conference in Fort Myers, Florida on February 1, 2012. He will also be addressing the Minnesota Rural Electric Cooperative’s Annual Meeting in St. Paul, Minnesota on February 20th and the Western Energy Institute’s Annual Spring Energy Symposium in Las Vegas on March 8th. The topic of each his presentations will be a customized version of his talk: "The Future Will Require Unlearning."
The talk, based on Uldrich's two latest books: "Higher Unlearning: 39 Post Requisite Lessons for Achieving a Successful Future" and "Unlearning 101: 50 Lessons in Thinking Inside-Out the Box," will begin by discussing how continued advances in Smart Grid technologies and renewable energies will radically transform the utility industry in the years ahead. Specific technologies to be discussed will include high temperature superconducting wires, solid-state transformers, smart meters, high storage grid-capable batteries as well as continued advances in home sensors, solar cells, wind turbines and fuel cell technology. An overview of his talk can be found in this article: 5 Future Trends for the Utility Industry.
Uldrich will then discuss why these trends will require unlearning as well as review the consequences of not embracing the concept of unlearning. Uldrich, who has been hailed as "America's Chief Unlearning Officer," will conclude by providing an overview of how these technological changes will also transform customer behaviors and upend long-standing business models in the utility industry. Throughout his talk, Uldrich will use vivid analogies and memorable stories, drawn from a wide spectrum of industries, to ensure his message of unlearning "sticks" with his audience. A sample of his ideas may be found in this chapter, Shifting Power: The Future of Electricity, from his forthcoming book, Foresight 2020: A Futurist Looks Ahead to Ten Trends That Will Shape the Coming Decade.
In the past year, Uldrich has addressed dozens of utility associations, including delivering customized keynote presentations to the American Public Power Association, the Northwest Public Power Association, the Eugene Board of Water and Electricity, the Missouri River Energy Service, the Sacramento Municipal Utility District, Wisconsin Public Power and dozens more. He has also addressed a number of major, non-utility-related corporations on the topic of unlearning including Cisco, IBM, WiPro, PepsiCo and General Electric.
Parties interested in learning more about Jack Uldrich, his books, his daily blog or his speaking availability are encouraged to visit his website. Media wishing to know more about the event or interviewing Jack Uldrich can contact him directly at 612-267-1212 or jack(at)schoolofunlearning(dot)com.
Uldrich is a renowned global energy futurist, best-selling author, editor of the monthly newsletter, The Exponential Executive, and host of the award-winning website, http://www.jumpthecurve.net. He is currently represented by a number of professional speakers' bureaus, including Leading Authorities and Executive Speakers Bureau.