Demand Resurfacing: Swimming Pool Cleaning Services in the US Industry Market Research Report Now Available from IBISWorld

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The Swimming Pool Cleaning Services industry was hit hard by the recession, low unemployment and falling disposable income. Pool owners started to clean their pools and spas themselves, reduced the frequency of cleanings or nixed pool treatment altogether. As the economy recovers and pool owners return to work and have less time to clean their pools, demand for the industry’s services is expected to pick up. Although the industry is dominated by many owner-operator and smaller businesses, indicating a low level of internal competition, operators will face challenges from do-it-yourself pool maintenance equipment that has been surfacing in recent years. For these reasons, industry research firm IBISWorld has added a report on the Swimming Pool Cleaning Services industry to its growing industry report collection.

IBISWorld Market Research

IBISWorld Market Research

Greater incomes and limited free time will push pool owners to outsource cleaning services

The Swimming Pool Cleaning Services industry has experienced measurable declines in revenue over the past five years. With the recession’s adverse effect on per capita income and unemployment, “households responded by reducing the frequency of pool and spa cleanings, carrying out cleaning themselves or delaying cleaning and maintenance all together,” says IBISWorld industry analyst Kathleen Ripley. As such, between 2007 and 2012, industry revenue is expected to contract at an average annual rate of 3.8% to $2.9 billion. Faced with declining demand, industry employment also decreased 1.1% per year, reaching 62,766 employees in 2012.

Swimming Pool Cleaning Services industry revenue grew by 0.2% in 2011 as slow economic recovery began to pull the industry out of the deep end. This revenue growth is projected to accelerate over 2012 as the country experiences more substantial employment gains, increased disposable income and a jump in new residential construction activity. According to Ripley, “a decline in unemployment is not only expected to boost disposable income levels but also reduce the amount of time consumers have available to maintain swimming pools and spas, further boosting demand for the services provided by this industry.” These positive economic trends are also expected to expand the overall client base as growing consumer confidence helps to increase new pool and spa purchases.

The majority of the industry is characterized by self-employed individuals who work as independent contractors or small operators with fewer than three employees. Since companies typically offer swimming pool cleaning within a limited geographic scope in order to limit transportation expenses, there are limited benefits to economies of scale; consequently there is a low level of market share concentration. Rather, the most prominent companies are franchised operations. Despite a low market share concentration and, thus, level of competition, these independent and franchise operators will be challenged by do-it-yourself pool maintenance equipment that has been surfacing in recent years.

For more information, visit IBISWorld’s Swimming Pool Cleaning Services in the US industry page.

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IBISWorld industry Report Key Topics

Companies in this industry provide cleaning services for swimming and wading pools. Industry operators may also provide cleaning services for spas, hot tubs, whirlpools and saunas. Services include surface cleaning as well as maintenance work for pumps, heaters, filters and other related equipment.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
Globalization & Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
Major Companies
Operating Conditions
Capital Intensity
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit or call 1-800-330-3772.


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Gavin Smith
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