Announcing Construction Industry’s First Dynamic Business Intelligence Application for Product Manufacturers

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The new offering gives building product manufacturers the ability to spontaneously build various types of reports relating to market size, market penetration, product demand, and competitive intelligence

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Combining RCD’s expansive project data with InfoTech’s next-generation technology will give our customers a well-deserved edge in their respective markets.

Reed Construction Data (RCD), a leading provider of construction information, and InfoTech International, a construction-focused technology company, today announced a strategic alliance to deliver the construction industry’s first, interactive business intelligence and analytics application backed by a dynamic database of construction project information.

The new, fully-integrated solution leverages large sets of information from Reed Construction Data’s project database and packages it in a visual and intuitive format, which gives customers instant visibility into the market using live project information, as opposed to static data sets or statistical samples.

This new offering gives building product manufacturers the ability to spontaneously build various types of reports relating to market size, market penetration, product demand, and competitive intelligence – reports that typically require extensive research and time to create.

“Reed Construction Data’s customers understand the importance of strategically evaluating their markets and the competitive landscape, but until now, there hasn’t been a solution with the flexibility, responsiveness, and depth of information that is required to respond to an ever-changing industry,” said Daimon Bridge, Head of Market Intelligence, Reed Construction Data. “Combining RCD’s expansive project data with InfoTech’s next-generation technology will give our customers a well-deserved edge in their respective markets.”

In addition to dynamic reporting capabilities, the new solution will provide customers with access to the live data sets, allowing customers to drill into the information at any time and view the actual projects that are driving the various reports.

“This new solution opens the door for companies seeking immediate answers to tough questions about their target markets,” said Jack Caven, CEO, InfoTech International. “Now, for the first-time, sales, marketing, and business development professionals are in complete control of how they analyze the market, and have the ability to build ‘on-the-fly’ reports for any market segment, at any point in time.”

Commenting on the Alliance, Reed Construction Data CEO, Iain Melville said “Manufacturers and suppliers increasingly recognize the need to really understand how their businesses and products are performing and to be able to do so dynamically and accurately. This new solution provides them with this capability and it is introduced at a time when an ever increasing number of manufacturers are turning to RCD to meet their project data and information needs. We anticipate that this exciting launch will build upon the double digit sales growth we achieved with manufacturers in 2011.”

The new application will be available in the second quarter of 2012. To schedule a demo of Reed Construction Data’s analytics capabilities, visit: http://www.reedconstructiondata.com/business-intelligence.

About Reed Construction Data LLC
Reed Construction Data LLC (RCD), a division of Reed Business Information and the Inaugural Strategic Partner of the AIA, is a leading North American provider of construction information through a diverse portfolio of innovative products and services. Reed Construction Data’s portfolio of products and services includes national, regional and local construction data, building product information, construction cost data, market analytics and advertising channels to construction industry professionals in the U.S.

About InfoTech International, LLC
InfoTech International, LLC provides cloud-based software solutions that combine advanced mathematics and innovative technology. InfoTech’s big data analytic capabilities bring on-demand business intelligence and management metrics to the construction industry. It’s Project Tracker Lite (PT Lite) software helps businesses strengthen their lead and sales execution process, increase channel visibility, and build stronger customers relationships. (http://www.ptlite.com/)

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