Virginia Tourism Corporation Brings LOVE to Veritas Vineyards

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Nelson County winery chosen to feature giant LOVE artwork made of wine corks as part of the Virginia is for Lovers campaign.

LOVE Artwork in "cork" at Veritas Vineyard

LOVE Comes to Veritas Vineyard

"Our iconic Virginia is for Lovers brand is about love - pure and simple, and has been for more than 40 years," said Alisa Bailey, president and CEO of the Virginia Tourism Corporation. "We're excited to bring the LOVE artwork to Veritas Vineyards."

Virginia is for Lovers is about love – pure and simple. Virginia Tourism Corporation, the state tourism office, is working to share the message that love is at heart of every Virginia vacation and to do so, is partnering with tourism destinations across the state to have the word “love” pop up in many different and unexpected places.

On January 26, one such example was revealed when the Virginia Tourism Corporation, Veritas Vineyards and Nelson County tourism unveiled a giant LOVE artwork made from wine corks at a special event at the vineyard’s tasting room. The artwork is part of the Virginia is for Lovers campaign. Each letter of the word love is nearly six feet tall and made up of hundreds of corks. The LOVE artwork is suspended above the Veritas wine bar, giving the impression that LOVE is floating in mid-air. The artwork will be featured in tourism advertisements starting late spring.

Wine lovers can visit Veritas Vineyards to share the love of Virginia wines. Visitors will be encouraged to take a picture of the LOVE artwork and share it on Facebook at http://www.Facebook.com/VirginiaisforLovers or on Twitter, using the special hashtag #LOVEVA. Tasting room hours are Monday through Friday from 9:30 a.m. to 5:30 p.m. and on Saturday and Sunday from 11:00 a.m. to 5:00 p.m.

"Our iconic Virginia is for Lovers brand is about love - pure and simple, and has been for more than 40 years," said Alisa Bailey, president and CEO of the Virginia Tourism Corporation. "We're excited to bring the LOVE artwork to Veritas Vineyards and Nelson County as we promote Virginia as one of the top wine travel destinations on the East Coast.”

“Love is in the air at Veritas,” said Andrew Hodson, owner of Veritas Vineyard. “We are thrilled to have the LOVE artwork on display at our winery and look forward to sharing our love of wines with visitors to our tasting room.”

Visitors can find everything they love in a vacation in Nelson County. Located on the Sunrise Side of the Blue Ridge, Nelson County is the travel destination for Virginia wine, craft beer and outdoor recreation lovers. With ten wineries, three breweries, a cidery and distillery, as well as amazing hiking, biking, local restaurants and lodging offerings, visitors can find the perfect getaway in Nelson County.

Virginia is a “Commonwealth of Wine” – with more than 200 wineries that stretch across every region of the state, from the waters of the Chesapeake Bay to the Blue Ridge Mountains. Virginia is a wine destination unlike any other, with wineries surrounded by lavish scenery, breathtaking views, quaint small towns and monumental historic sites.

Virginia is one of the only wine destinations in the country where visitors can kayak to a winery, enjoy bluegrass music while sipping local wines, sample regional wines at a National Park, or enjoy wine at a National Historic Landmark. Virginia was named one of the top 10 wine travel destinations in the world for 2012 by Wine Enthusiast Magazine.

Love is at the heart of every Virginia vacation. Visit http://www.Virginia.org start planning a trip to Virginia or call 1-800-VISITVA to request a free, Virginia is for Lovers travel guide. Connect with Virginia is for Lovers on Facebook or on Twitter at @VisitVirginia.

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Tamra Talmadge-Anderson
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