Upshot Takes a New Approach to Digital Asset Management

Share Article

Upshot launches Generator, a web-based Digital Asset Management system.

News Image

Upshot Generator

Our approach is to give marketers a platform for DAM, coupled with services they can use as needed to help increase productivity.

Upshot, a privately owned Chicago-based marketing agency founded in 1994, has launched Generator, a web-based Digital Asset Management (DAM) system geared toward both consumer-focused and B2B marketing organizations.

Upshot is taking a different angle on the world of DAM with a solution coupled with agency services, including dedicated Asset Librarians, Production Design and Graphics Specialists. “There are a lot of great DAM systems out there,” noted David Albert, SVP Digital Products, “but most organizations don’t have the specialized resources needed to effectively manage their ever-increasing marketing assets in a way that will improve efficiency and boost ROI. Our approach is to give marketers a platform for DAM, coupled with services they can use as needed to help increase productivity.”

With most organizations being inundated with the explosion of additional marketing channels such as social media, Upshot believes this integrated approach removes another headache from already overwhelmed marketing and IT staffs.

“Nowadays, marketers can’t rely on disparate sources to track and manage their assets,” continued Albert. “They’re being tasked to provide images, videos, logos and creative files to numerous vendors, partners, media outlets and, in some cases, even customers who help them spread their brand message. Generator ensures these assets are properly routed and organized, giving the right people the right access and marketers peace of mind.”
Upshot clients include Crown Imports, Disney Vacation Club, Kraft Foods, Hilton Worldwide, New Balance, P&G, Subway and Post. For more information about Generator visit

Upshot Generator Contact: David Albert
SVP, Digital Products

About Upshot
Upshot ( is an independent Chicago-based marketing agency that inspires people to take action with a focus on consumer, shopper and business-to-business marketing. Clients include Procter & Gamble, Crown Imports, Hilton Worldwide, SUBWAY® Restaurants, New Balance and Kraft Foods to name a few.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Kristie Ritchie
(312) 895-6151
Email >
Visit website