Avectra Executive to Deliver Speech on “The New Era of Membership Management” at IBEE Mid-Year Meeting

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Avectra's Sterling Raphael to speak on benefits of online communities.

WHAT:    Sterling Raphael, president of AvectraLabs, the innovation think tank of Avectra, a leading developer of web based association management software (AMS) and social community software, is a featured speaker at the International Builders Exchange Executives Mid-Year Meeting.

Attendees to Raphael’s speech, “The New Era of Membership Management” will learn to leverage innovative social media technologies such as Facebook and Google+ as well as industry blogs and online news sources. Attendees will learn to move away from the transactional relationships that define many memberships and toward more social, human relationships, turning traditional data and CRM/AMS into a Social CRM. Attendees will learn how innovations in membership technology make it easy for organizations to adapt to the new era of member expectations. Topics covered include tools for external social media monitoring, Social CRM/AMS integration, online communities, member engagement scoring and more.

WHO:     Sterling Raphael is the president of AvectraLabs, the research division of Avectra. Raphael is a veteran public speaker for such organizations as ASAE and the Center for Association Leadership. Raphael was the founder of NFi Studios, a web technology company acquired by Avectra in 2010.
WHEN:    The IBEE Mid-Year Meeting is taking place January 25-27, 2011. Raphael’s speech will take place Thursday, January 26 at 11:15 a.m. Pacific.
WHERE:    The event is being held at the Ritz-Carlton, Dove Mountain in Marana, Ariz. More information on the event can be found here.

About Avectra
For the last 17 years, Avectra has translated our customers’ needs into a market-leading Customer Relationship Management system (CRM) – whether our customers serve members and non-members by the hundreds or hundreds of thousands. Avectra Social CRM is uniquely positioned to usher in a new era of membership success with its ability to provide world-class member management, a private online community, social media management, a powerful analytics suite, including Avectra’s propriety A-Score™ and more. Avectra is headquartered in McLean, Virginia with regional offices in Chicago and Orlando.

To explore the Avectra family of products, please visit http://www.avectra.com, or call 800-858-8272.

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Patrick Dorsey
Avectra Inc.
(703) 506-7037
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Matt McCarthy
PAN Communications
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