“The study has proved that Latina moms play a pivotal role in upcoming Presidential elections, as influential decision makers their impact could prove to be key for candidates who wish to win over states such as Florida, Arizona, Colorado and Nevada."
New York, NY (PRWEB) January 26, 2012
Mamiverse.com, a lifestyle, news, and social media website for Latina moms and daughters today released results of a Florida Poll of Latina Mom voters. Conducted in partnership with Latino Decisions, a Washington DC based research firm, and impreMedia, these poll results provide a unique window into the minds of this influential Latina decision-maker and the key swing vote in states like Florida, Arizona, Colorado, and Nevada.
The survey was taken from a random sample of just over 300 Latina moms, who are registered Florida voters, and are between the ages of 18 and 60. The poll holds a +/- 5.49 margin-of-error. Names were selected from a list of all voters registered in the state and the poll was conducted by fully bilingual interviewers, in either English or Spanish, depending on the discretion of the respondent.
“Latina moms are to the 2012 election what Soccer moms were in ’08: potential king-makers,” said Mamiverse Founder and CEO Rene Alegria. “Latina moms hold great influence over every aspect of a Latino home. Connecting with them has never been more important.”
According to 2010 US Census figures, Latina moms were responsible for 55% of overall US population growth in the last decade, with Latinos accounting for one out of every four babies born in the US.
“With elections being decided by a just a few dozen votes in some cases, now more than ever, emerging voter segments like these can have a major impact in tight races,” says Mamiverse contributing editor Maria Cardona. “Understanding the needs and capturing the hearts and minds of Latina moms is an effective strategy to better understand, and win over, the Latino Vote at-large.”
“The study has proved that Latina moms play a pivotal role in upcoming Presidential elections, as influential decision makers their impact could prove to be key for candidates who wish to win over states such as Florida, Arizona, Colorado and Nevada. It is important that candidates recognize the influence of this important demographic.” stated Hilda Garcia, VP of Multiplatform News and Information for impreMedia.
Florida Primary Poll Results:
Latina Moms in Florida appear to find the GOP field less than compelling. Among all respondents, 76% reported that “None of these are acceptable” when asked their preference among the four remaining GOP competitors. Among those expressing a preference, 12% preferred former Massachusetts Governor Mitt Romney, 5% former House Speaker Newt Gingrich, with 4% for Ron Paul and 3% for Rick Santorum.
Potential Primary Voters*
- When we narrow this to just those respondents self-identifying as Republicans, enthusiasm for the candidates is naturally higher. 36% support Romney, 10% Gingrich, 3% Paul, and 8% Santorum;
- However, 41% of even self-identified Republicans are saying “none of these are acceptable.”
- Among Independents, 73% said none were acceptable (MOE +/- 9.7%).
General Election Outlook
- President Obama enjoys considerable support from the Latina mothers of Florida. In a hypothetical matchup against Governor Romney, Obama leads 57%-28%, with 14% undecided.
- In a hypothetic matchup against Speaker Gingrich, Obama’s lead is even greater. Obama leads Gingrich 59%-26%, with 15% undecided.
Issues of Concern
When we asked Latina moms which issue facing the Latino community they felt was the most important for the President and Congress to address, there was widespread agreement. All respondents could offer up to two issues.
- 49% of all respondents identified the economy and jobs,
- 32% said immigration and the Dream Act,
- 24% identified education and schools.
Immigration and Dream Act
We asked respondents about the Dream Act, a long-standing proposal to adjust the immigration status of undocumented young people who serve in the military or attend college. Specifically, we asked whether an unnamed candidate’s pledge to pass the Dream Act would make them more likely to support that candidate, less likely, or have no effect.
- Overwhelmingly, support for the Dream Act will be rewarded by Latina moms. 71% reported being more likely to support such a candidate, compared with only 7% reporting being less likely, with 16% saying that it would not affect their vote.
Health Care Reform
We asked what the Latina moms of Florida thought about health care reform, specifically whether government should ensure access, or whether people should be left to secure this on their own.
- Latina moms overwhelmingly favor government intervention with 62% agreeing that government should ensure access.
- Only 27% want people left to fend for themselves for healthcare.
Launched in July, 2011, with an extensive network of talent and journalists, including Texas-born Mamiverse.com VP & Digital Editorial Director Sylvia Martinez, the company has created a focused voice and point of view that Latina moms and daughters can call their own. Among the almost 50 contributors and growing, are NYT bestselling author Alisa Valdes, CNN political analyst Maria Cardona, crafter and bestselling novelist Kathy Cano-Murillo, author and television executive Maria Perez-Brown, and media pioneer and Adelante empowerment tour founder Nely Galán, among dozens of other Latina notables, journalists, authors, and thinkers.
impreMedia is the leading Hispanic news and information company in the U.S. in online and print. ImpreMedia's multi-platform offerings range from online to video, social media, mobile and print. Twenty-five percent of U.S. Hispanic adults use an impreMedia network product. The network is also the nation's largest Hispanic newspaper publisher with newspapers in top U.S. Hispanic markets, reaching 15 markets total that represent 59% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York.
For more information, visit: http://www.impremedia.net.
impreMedia’s websites include: http://www.impremedia.com, http://www.laopinion.com, http://www.eldiariony.com, http://www.hoynyc.com, http://www.laraza.com, http://www.laprensafl.com, http://www.elmensajero.com, http://www.rumbotx.com, http://www.vistamagazine.com and http://www.lavibra.com
About Latino Decisions
Latino Decisions provides political decision makers with independent, bilingually administered data, to facilitate critical decisions. This survey instrument was created by Dr. Matt Barreto, Dr. Gary Segura and Dr. Gabriel Sanchez, and translated into Spanish. Past clients include Univision, ImpreMedia, ABC, NALEO, and National Council of La Raza, among many others.
Gilda Squire, Gilda Squire Media Relations
212-928-8090 / gildasquire(at)verizon(dot)net
Simone Cooper, Simone Cooper Public Relations
252-338-6389 / scpr(at)aol(dot)com