For Rent Media SolutionsTM Expands Digital Reach in 2011

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For Rent Media Solutions experiences influx of online traffic surpassing 2010.

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For Rent Media SolutionsTM (FRMS), a leading resource for apartment searches nationwide and a division of Dominion Enterprises, experienced booming Internet and mobile success in 2011 as it continued expanding its reach into the digital community.

FRMS received significant boosts in usage from other multimedia ventures undertaken in 2011, including its innovative social media offerings and mobile developments. The company continued forging marketing inroads throughout the multifamily housing industry by utilizing a variety of digital outlets to reach a broader audience and grow its online presence. This included securing an exclusive partnership with Oodle’s Marketplace on Facebook, as well as mobile device compatibility and free application offerings in both the Android and Apple markets.

According to the comScore report released in early January, FRMS benefitted from its burgeoning online presence when its website received 31 percent more visits than 2010 and averaged more than 2.6 million unique visitors per month—an increase of 20 percent since 2010.

Significant growth was also reported in the mobile market. According to Nielsen’s 2011 State of the Media: The Mobile Media Report, the number of smartphone subscribers using the mobile Internet has grown 45 percent since 2010. This increase in mobile consumers is evident in statistics generated by FRMS which show more than 115,000 ForRent.com mobile application downloads in 2011 and an increase in mobile site traffic of 400 percent since June 2010.

Allowing seamless transition for users through the addition of social media components to the ForRent.com mobile applications, FRMS also experienced a 326 percent increase in Facebook fans and a 55 percent increase in Twitter followers between 2010 and 2011.

With such strong indicators of success across FRMS’ product offerings in 2011, the company plans to continue setting the trends in the virtual realm. To this end, FRMS kicked off 2012 by announcing the upcoming release of Marketplace Network 2.0, an upgrade to the complete social media and retention solution available to Marketplace Expert customers. This product generated more than 447,000 LEADS™ and delivered an average of 1 million unique visitors per month since the exclusive Oodle Marketplace partnership began in March 2011.

About For Rent Media Solutions™
Founded in 1982 as For Rent Magazine®, For Rent Media Solutions™ is headquartered in Norfolk, Va., and provides multifamily housing solutions for apartment seekers and property/apartment managers and owners through integrated marketing techniques, including print and Internet, mobile media, custom video and social media solutions. For Rent Media Solutions operates For Rent Magazine, as well as Apartamentos Para Rentar®, and publishes 94 magazines covering more than 190 markets nationwide, including After 55™ Housing & Resource Guide, and ForRent.com™-The Magazine. For Rent Media Solutions operates four additional websites: ForRent.com®, SeniorOutlook.com®, CorporateHousing.com® and ParaRentar.com®. Visit ForRent.com for more information, or visit us on Facebook, Twitter, YouTube and LinkedIn.

About Dominion Enterprises
Dominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, travel, and daily deals industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting, and data management services. The company has more than 60 market-leading websites reaching more than 20.9 million unique visitors monthly, and more than 280 magazines with a weekly circulation of 2.4 million. Headquartered in Norfolk, Va., the company has 3,300 employees in more than 186 offices in the United States, Canada, England and Italy. For more information visit http://www.DominionEnterprises.com.

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Wendy Froehlich
For Rent Media Solutions
757-351-7363
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