eNutriments.com Reveals New Website, Logo and Brand Name, NutritionFix.com

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• Website and logo redesign • Introducing NutritionFix brand name • Facebook fan page promotion

eNutriments, an online sports nutrition and supplements store, has been rebranded as NutritionFix, a decision the company feels will more accurately represent their direction and vision. At its initial launch in March, 2011, eNutriments secured Chase Orbital Payments to process online credit card transactions for over 5000 nutrition products belonging to 75 of the top sports nutrition brands. After making an impressive debut into the online nutrition market, eNutriments set out on becoming a major retailer in the health and wellness industry to meet the needs of its quickly growing fan and customer base. Early into eNutriment’s marketing initiatives, a vocal community began to emerge in various social media platforms with a common interest in taking an active role in their health and fitness regimen. Customers weren’t simply looking for an online store; they were eager to engage in discussions in order to develop a more in depth understanding of the products and their benefits. To reflect the evolving needs of their customers, the name NutritionFix was chosen to convey their conscious effort towards becoming an all-in-one health and fitness solution.

According to NutritionFix representatives, the concept is to not only provide products that will help customers reach their fitness goals, but become a source for information and support by establishing a sense of community among members. The early branding initiative enables the company to build its foundation on customer feedback, before it’s mislabeled as only a supplements store. Providing what customers feel is lacking in the health and fitness world not only helps them to differentiate and establish themselves among industry leaders, it also expresses the degree to which the company values and empowers their customers.

The new look and functionality of the website will continue to reflect customer influences with user-friendly features, thorough product descriptions as well as a blog and community forum. To maintain vital direct lines of communication between the company and customers, emphasis will still be placed on social media platforms, like Facebook and Twitter.

To properly introduce NutritionFix to both new and existing customers, they will be offering a free protein bar to fans who “like” their new Facebook fan page. More details on the promotion will be released in early February.


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