eShopedia and GiftCardBin Forms Partnership to Maximize Consumer Savings

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In the crowded space of deal aggregators and discount gift card resellers, eShopedia and GiftCardBin have established a partnership to integrate technologies and help consumers find more ways to save money.

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We are very excited about this partnership, and John and Nadir (GiftCardBin's Co-Founders) have been very generous with their time.

Does the idea of saving as much as 35% when shopping, without the need for clipping coupons, sound appealing? And, how about stacking that savings on top of a store sale? With the new partnership between eShopedia and GiftCardBin, it will become easier for consumers to find such deals and take advantage of them.

eShopedia, through its website, Blog, Facebook page, and Twitter account, is a direct source for promotions offered by companies such as Gap/ Banana Republic, Target, Office Depot, and many others. Furthermore, eShopedia will occasionally offer cash-back promotions as well as special eShopedia-only discounts to certain stores. Add the savings from a discounted gift card and the overall savings to a consumer can be substantial. With Valentine's Day upcoming, buying flowers online can be a perfect example of how a store promotion, coupled with a discounted gift card, can equal more money in one's pocket.

"Last Valentine's, one of our customers saved more than 50% on a beautiful bouquet of flowers," says eShopedia Co-Founder Jack Chiang. "He purchased a unwanted gift card for 35% off, then paired it with a 20% off and a free shipping promotion."

"Discounted gift cards are essentially built-in coupons," says GiftCardBin COO and Co-Founder John Topete, "and as a pioneer in the secondary gift card market, we strive to offer the most aggressive discounts to our customers." But unlike regular coupons which usually have "one per customer" restrictions, the gift card savings can be stacked on top of store coupons and store promotions. And for those who have reward-based credit cards? No problem; in fact, it's even better because these discounted gift cards can be purchased with credit card. So not only can one get the reward points for using his credit card, but he also saves money by paying less than full price for a gift card.

The partnership will make it easier for eShopedia and GiftCardBin to pair up store promotions with available discounted gift cards. "We are working together to develop a customized data feed so we can synchronize GiftCardBin's inventory with our list of current promotions," says Chiang. "We are very excited about this partnership, and John and Nadir (GiftCardBin’s CEO and other Co-Founder) have been very generous with their time, despite their hectic travel schedules. We believe it will be mutually beneficial for both companies." Customers can stay abreast of these opportunities to combine savings by following eShopedia on Facebook, Twitter, and eShopBlog, with future plans to integrate additional ways to inform the consumer.

About eShopedia LLC
eShopedia is a start-up headquartered in Foster City. Their website offers an easier way for shoppers to navigate through dozens of store promotions, social buying sites, and daily deal sites all from one place. Its technology includes a mapping tool that is capable of pulling in promotional feeds in a variety of different data formats from over 150 different retail partners, then smartly aggregates the information into a standard format that is easily digestible by the consumer. In addition to the website, eShopedia also provides special promotional updates via its Facebook page, Twitter account, and Blog. For more information, please visit

About GiftCardBin
A pioneer in the secondary gift card market, GiftCardBin has been helping its customers for nearly 5 years. They understand the modern trend in consumer spending and they help their community maximize their savings. GiftCardBin stands behinds its motto, “Your World on Sale.” GiftCardBin takes pride in serving its customers and understands the importance of action and standing behind their guarantees. This company has been known to go above and beyond for its customers and to ensure reason always trumps policy to resolve customer issues. For more information, please visit

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Jack Chiang
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