Apptix Business Development Expert Shares Channel Expertise at IT Expo

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Jim Riley shares experience in making channels successful at the “Educating the Channel with Industry Standard Certifications” panel discussion

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The discussion...will cover the changing needs of channel partners for selling cloud technology.

Apptix® (OSE: APP), the premier provider of hosted business communication, collaboration, and IT solutions, will be represented by Jim Riley at the IT Expo East industry event occurring from January 31 to February 3, 2012 at the Miami Beach Convention Center. Riley will be a panelist in the “Educating the Channel with Industry Standard Certifications” conference event.

The discussion, co-chaired by Louis Hayner, EVP and Chief Sales Officer, WVT Communications Group (Alteva & USA Datanet) and Greg DeCingue, co-founder and managing partner, Crystal Technologies Group, Inc., will cover the changing needs of channel partners for selling cloud technology. By putting industry standards and guidelines in place, and working closely with the channel to provide them with the necessary tools they need to be successful, service providers can further extol the benefits of a cloud-based solution.

Jim Riley is responsible sales strategies, revenues, and operations targeting the Broadband Market Sector for Apptix. He has over 25 years of sales and sales leadership experience at high tech companies including IBM, Rational Software, Oracle, and Sun Microsystems. For over ten years, Jim has been directly involved with cloud computing initiatives with emerging technology companies. He has developed internal business continuity requirements for his own companies and has been instrumental in developing continuity requirements within the solution offerings his companies have taken to market.

The “Educating the Channel with Industry Standard Certifications” discussion is taking place on Wednesday, February 1, at 2:30pm in room B116. Conference attendees can also visit Apptix at booth #728 in Hall B.

About Apptix
Apptix (OSE: APP) is the premier provider of hosted business communication, collaboration, and IT solutions to business of all sizes – from SOHO to Fortune 500 – with particular expertise supporting legal, financial, healthcare, and telecom firms. A pioneer in the hosted services space, Apptix currently serves over 325,000 users around the world. Apptix’s comprehensive portfolio of Cloud solutions includes Microsoft Exchange email, VoIP, SharePoint, Web Conferencing, and Secure IM with Presence. Services are delivered over a highly reliable network leveraging best-in-class technology, housed in SAS 70-compliant data centers, and backed by U.S.-based 24/7 support. For more information, visit http://www.apptix.com.

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Greg Matranga
Apptix, Inc
(703) 890-2891
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