"Before the EZ Coach program I could only service my personal training members, now EZ Coach ensures that all of my members get results with programs that fit into every member's budget.”
Manchester, NH (PRWEB) January 27, 2012
Integrity Health Franchises of New Hampshire announces the release of their EZ Coach systematized approach to health and fitness. Integrity Health Coaching for Women franchisor and exercise physiologist Rocco Boulay and Michael West of West Sound & Video Productions designed the EZ Coach technology that changes the way fitness is taught to health club members. The EZ Coach system is a client fulfillment component of business that provides members with a scientifically sound exercise and nutrition plan.
The EZ Coach system makes fitness training affordable to every person who wishes to make positive changes to their health. Rocco says, “The EZ Coach program addresses the 7-components of health that make a person healthy. These components are strength, cardiovascular fitness, flexibility, body composition, meal planning, nutritional supplementation and the mind/body connection.”
EZ Coach’s unique scientific approach measure each participant’s current fitness levels then employs a series of complex mathematical algorithms that develop a very precise exercise prescription. Once the prescription is created, the fitness member can log onto the EZ Coach website to learn how to execute the exercise plan without the cost associated with one-on-one training.
The EZ Coach system has already been licensed in over a dozen locations with several more waiting for installation and training. The newest location that has adopted the system is Anytime Fitness owned and operated by Ricky and Heidi Hayes in Lake Wales, Florida. This is their third location utilizing the system and the club’s usage has increased by over 25 percent monthly. This proves that people who have “fitness instructions” participate more often which leads to greater member retention and profitability.
Ricky Hayes says: “One of the key benefits of EZ Coach is that it provides my members with a fitness plan that immediately engages them in my Anytime Fitness Centers. This gives me peace of mind knowing that every member has specific instructions while at the same time increasing revenues. It’s a win…win for us and for our members! Secondly, before the EZ Coach program I could only service my personal training members, now EZ Coach ensures that all of my members get results with programs that fit into every member's budget.”
Rocco adds, “The challenge many health and fitness centers face today are competitors who offer low priced memberships that only provide a “GYM” and not the planning necessary to get people fit. People join these “bare bones” facilities year after year only to be disappointed with their lack of results that lead to dropout. While these low priced clubs are getting members in the door taking market share, the higher priced facilities battle with market value perception.” These higher priced clubs have to convince prospects their clubs are worth the additional cost.
John McCarthy, former Executive Director of the International Health & Racquet Sports Association (IHRSA) states, “Today, new members are not only harder to find, but they are also more expensive to acquire. More and more clubs will be placing a greater emphasis on membership retention, i.e., on keeping the members they already have. Ultimately, this will be good for the industry. It will also be good for individual clubs and individual club members.” The EZ Coach system allows club owner to provide every member in the club the instructions necessary to see results that lead to member retention and greater profitability.
The EZ Coach software application is compatible on both PC and Macintosh platforms. It also utilizes Apple’s I-Pad to collect data from the member during an exercise test that immediately syncs the data into the software that generates an 8-week fitness plan. This efficient protocol eliminates hours of labor while providing members with their own fitness plan.