Customers have adopted the program faster than we anticipated, and it’s adding thousands of dollars to their bottom line each month.
Alexandria, Va. (PRWEB) January 31, 2012
AdJuggler Inc., an industry leader in high performance, SaaS-based digital ad management systems, announced today that, since the launch of its Exchange Media Program (EMP) in April, it has successfully bid and delivered more than 1 billion real-time bid (RTB) ads on behalf of the company’s ad network and publisher customers. EMP extends the AdJuggler platform with direct access to numerous real-time bidding demand sources, helping online media companies better monetize their unsold and “undersold” inventory. The program enables online publishers and networks to integrate RTB sources into their campaign mix, automatically make intelligent trade-offs with direct-sold campaigns, and reduce fragmentation by aggregating the performance results from all third-party sources back into AdJuggler.
“We’re very pleased with the success of EMP,” stated John Shomaker, CEO of AdJuggler. “Customers have adopted the program faster than we anticipated, and it’s adding thousands of dollars to their bottom line each month.”
The company went on to report additional year-end performance results:
- Total monthly impressions served, up 27%
- Acquisition of 52 new customers, including 12 high-volume networks
- Annualized EMP exchange sales at year-end, 6 billion
- Average publisher lift from EMP bidding, 32%
The company also highlighted several planned releases in the first two quarters, announcing additional demand sources, further integration of its mobile and VAST video support, and audience-level targeting.
AdJuggler provides a leading SaaS-based digital ad serving platform for publishers, content networks, ad networks, and digital marketers across the world. The company enables full-featured campaign targeting and ad management across video, rich media, and mobile display formats, along with its Exchange Media Program, which monetizes non-guaranteed inventory from numerous RTB traffic sources to optimize CPM. Custom development services and a robust API are also available to tailor AdJuggler to customers’ specific business needs. The company is headquartered in Alexandria, VA and can be reached http://www.adjuggler.com.