K’NEX Brands and Rovio Announce New Licensing Partnership

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Officially-Licensed Building Toys by K’NEX Will Allow Kids to Build & Play in the Angry Birds World

“Children of all ages will have the opportunity to build the Angry Birds world they love right in their own home,"said Michael Araten, president of K’NEX Brands.

Young Angry Birds fans will soon be able to build and play with characters from their favorite App with new licensed building toys by K’NEX®. Rovio, the creator of the globally successful Angry Birds franchise, and K’NEX, the only US Construction toy company focused on Building Worlds Kids Love™, are pleased to announce this new partnership to create a line of building toys inspired by Angry Birds.

The relationship combines the award-winning K’NEX building system with beloved Angry Birds characters, bringing them from the smartphone to the construction aisle for the first time. With more than 600 million downloads, Angry Birds is the #1 mobile game worldwide and appeals to male and female audiences across multiple age ranges.

“Angry Birds Building Sets from K’NEX will bring Rovio’s popular and recognizable characters to life in a new way,” said Michael Araten, president of K’NEX Brands. “Children of all ages will have the opportunity to build the Angry Birds world they love right in their own home. And just like in the video game, the birds face off against the pigs! I am excited to see how fans will take their digital game skills and use them in the real world!”

While K’NEX will provide a sneak peek of the products at NY Toy Fair in February 2012, the K’NEX Angry Birds product line will not be widely available until Fall 2012. Building sets will include the most popular Angry Birds characters, buildable launchers and other recognizable elements from the game. Designed for children ages 5+, the building sets will bring the fun of the video game to life and expand its appeal through a rewarding, age-appropriate K’NEX building experience.

About K’NEX Brands
Founded in 1992, K’NEX Brands was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX seeks to build young minds with its exciting product line and critically acclaimed K’NEX Education program. For more information, please visit http://www.knex.com.

About Rovio
Rovio is an industry-changing entertainment media company based in Finland, and the creator of the globally successful Angry Birds franchise. Angry Birds, a casual puzzle game for touchscreen smartphones, became an international phenomenon within a year of release, and is now the number one paid app of all time. Following this success in mobile gaming, Angry Birds has expanded rapidly in entertainment, publishing, and licensing to become a beloved international brand.
For more information, please visit http://www.rovio.com

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Kate Loffio
K'NEX
215-996-4209
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