MDL Doors Launches New-Generation Online Dealer Quoting and Ordering with BuyDesign® from TDCI

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Canadian Entry Door Manufacturer Now Using BuyDesign Product Configurator to Offer Dealers 24x7 Sales Capabilities

TDCI Inc. (TDCI), the leading provider of configurator-based software, announced today that MDL Doors, a leading Canadian manufacturer of pre-hung exterior residential entrance systems, has launched a new-generation online product configurator. This quoting and ordering system capability is based on the BuyDesign Product Configurator and Guided Selling Suite from TDCI. MDL Doors is now in the process of ramping up usage of the new system for the company’s network of over 700 dealers throughout Ontario.

BuyDesign is a comprehensive solution suite developed to streamline the sales process for customized products. BuyDesign helps companies that manufacture products with a wide range of features, options, and dimensions increase sales by becoming ‘easy to do business with’ while at the same time reducing order processing time, cost, and errors.

Using BuyDesign Configurator along with BuyDesign Channel Sales and BuyDesign FlexRender, MDL Doors dealers can now configure and price door systems, produce photorealistic images so the homeowner can fully visualize the door in their own home, produce a detailed quote document, and submit orders online to MDL Doors.

“Our goal is to make it as easy as possible for our dealers to create and sell exactly the entrance system each individual customer wants,” states Mervin Lichty, MDL Doors CSO. “BuyDesign gives us a great tool for doing that, and our dealers are quickly adopting it as the fastest and best way for them to make sales.”

Over 140 dealers are already using the new software, with more coming on board every week. “We’ve had an enthusiastic response to BuyDesign,” says Nicole Noble, who is a part of the MDL Doors Customer Care Team, and who is currently doing twice daily dealer introduction sessions. “Our dealers quickly see how user-friendly the system is and become anxious to use it right away. Since it’s all online, they can use it in their office any time day or night, or interactively in a customer’s home sitting at their kitchen table. They love the fact that it guides them through every detail and allows them to add their own items such as hardware and installation services to create one complete quote for the customer.”

“They also see that the ability to show the customer an attractive as-specified image of the door is a great sales tool,” adds Jillian Underwood, MDL Doors Marketing Coordinator. “This is an important benefit to them, along with the ability to control the final pricing based on their specific markups and discounts.”

MDL Doors selected BuyDesign after doing a thorough review of available configuration and quoting tools available in the market. “Our dealers played a big role in helping us select BuyDesign,” continued Noble. “After we narrowed down the options, we asked TDCI to present the solution to some of our dealers using one of our products. We invited ten of our dealers to see a demonstration and the overwhelming consensus was that BuyDesign was the tool they would like to see us offer. That was great confirmation since several of them were accustomed to using a different tool and felt BuyDesign was better.”

One dealer representative, Keith Walpole from Millers Home Building Centre in Sauble Beach, Ontario, expressed his thoughts by saying: “I have been using MDL Doors’ BuyDesign software for awhile now and am very impressed with the ease with which I can quote their door systems. It leads me through all the options I need in order to accurately specify and price a complete system; it gives me a great presentation for the customer; and it does it all very quickly. I appreciate that MDL Doors has made the investment to give us such an excellent tool.”

Bev Broughton, MDL Doors IT Specialist added another perspective, saying: “Door systems are much more complex than many people realize. BuyDesign enables us to develop the models to drive configuration and pricing without the need for actual programming – that is a big advantage over the tools we’ve had until now. And because the entire quoting and ordering process is online and electronic, it eliminates all the hand-written information that creates opportunities for error. It also enables us to keep our dealers completely up to date with product introductions and changes.”

The team summarized with their view of TDCI support, saying: “TDCI has been a great partner, helping us put together our BuyDesign solution. The people working with us have given us great guidance and have gone ‘over and above’ on several occasions to help us meet our aggressive timelines. BuyDesign is very important to our company and we’re very happy with our decision to make TDCI our partner to help make it happen.”

About MDL Doors
Located in Brussels, Ontario, MDL Doors is a privately owned 100% Canadian company dedicated to the manufacture of superior quality Pre-hung Steel and Fiberglass Entrance Systems. MDL Door products are manufactured in a 60,000 sq. ft. facility which houses automated assembly lines and a specialty shop for large or custom doors. MDL Doors are sold through a large network of Lumber Yards and Window and Door Retail Specialists throughout Ontario.

About TDCI and BuyDesign
TDCI ( specializes in helping manufacturers and their distributors streamline the buying process for customized products. TDCI’s BuyDesign® software is a comprehensive web-based product configurator and guided selling solution developed to help companies increase sales by becoming ‘easy to do business with’ while improving profitability by reducing order processing time, cost, and errors. Built using a powerful product configurator, BuyDesign provides modular applications for guided product selection and configuration, product visualization, quoting and ordering, drawing and data generation, consumer interest creation, and more.


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