Cabela’s Announces Opening Date for Wichita, Kan., Store

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Ribbon to be cut, doors to open Wednesday, March 14.

Cabela’s, the World’s Foremost Outfitter of hunting, fishing and outdoor gear, will officially open its Wichita, Kan., store Wednesday, March 14. A ribbon-cutting ceremony is scheduled for 10:45 a.m., with doors opening for business at 11 a.m.

Opening day will be part of a weekend-long celebration featuring outdoor celebrities, special guests, giveaways and more.

“We are eager to give our loyal customers in Wichita and the surrounding area a remarkable retail experience,” said Cabela’s Chief Executive Officer Tommy Millner. “The Sunflower State is home to many people who share our passion for the outdoors, and who show an unwavering dedication to our brand.”

The Wichita location is the first of five stores Cabela’s plans to open in 2012, joining Tulalip, Wash.; Saskatoon, Saskatchewan, Canada; Rogers, Ark.; and Charleston, W.Va.

The store is located in the Regency Lakes Shopping Center at 21st Street and Greenwich Road, and is Cabela’s second retail store in Kansas, joining the Kansas City location. It will feature thousands of products, including hunting, fishing, camping and other outdoor gear, as well as clothing, gifts and furnishings.

The building’s exterior will reflect Cabela’s traditional store model with log construction, stonework, wood siding and metal roofing. A large glass storefront will allow customers to view much of the store’s interior as they approach the building. The inside will highlight the company’s next-generation layout, designed to immerse customers in the outdoor experience. It will feature approximately 250 full-body animal mounts, including polar, grizzly and black bears, Cape buffalo, mountain lion, deer and elk. A 4,000-gallon aquarium featuring fish native to the area will be located at the base of a mountain replica. There also will be a Gun Library, offering a wide range of firearms, as well as a Bargain Cave, where shoppers will find Cabela’s biggest discounts.

Regency Lakes Shopping Center also includes Super Target, World Market, Hampton Inn & Suites and other retailers.

Store hours are 9 a.m. to 9 p.m. Monday through Saturday, and 10 a.m. to 7 p.m. Sunday.

About Cabela’s Incorporated
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock is traded on the New York Stock Exchange under the symbol “CAB”.

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Wes Remmer
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