UPPERcase Inc. Releases Data From Market Research Study Regarding New Invention

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Market research study of UPPERcase Inc. reveals positive findings indicating market desirability for their CargoInn™ product line. Full survey data is made available to potential partners. UPPERcase releases key findings from the market research survey to the public.

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Keeps my garage space very organized while my belongings are still easily accessible to myself or my children. (Cambridge, MA)

UPPERcase recently announced the completion of a thorough market research study focused on measuring mass market appeal for their latest innovative product line: CargoInn™. The complete research results are being made available to parties interested in partnering, licensing, or otherwise working with UPPERcase in product manufacturing and/or distribution. Requests for this marketing data should be sent through UPPERcase’s partners web page by submitting a “request for information”.

UPPERcase is an innovation driven company that applies custom-designed technological advances to everyday storage needs. UPPERcase’s latest invention is positioned to serve markets in industries including residential, commercial, and government. Having completed their patent application, UPPERcase invites partners to join them in creating independence, promoting efficiencies, increasing profits, and improving the quality of life for many through this unique product offering.

UPPERcase is a small start-up company based in Dallas, Texas. Their technology has been the recipient of several awards by academia and industry including the following:

“We’d Buy It” Award, 2010 University of Utah Tech Titans “Utah’s Premiere Idea and Design Competition”    

2nd Place, 2010 ASME Mechanism and Robot Design Competition (Assisted Lift Mechanism)

3rd Place, Brigham Young University’s 2010 “Innovator of the Year Competition”

The recent market research study measured several marketing factors for UPPERcase’s latest invention including product appeal, pricing, product names, and open ended responses for positive or negative feedback. The survey distribution process and design was done by research marketing specialists at a Dallas Internet Marketing Firm to ensure that the survey process minimized bias while providing statistically sound results.

Several data points stood out from the survey regarding the invention’s marketability and viability for mass production. The survey results are based on responses from over 500 individuals residing in the United States and include detailed individual demographics for data correlation analysis.

The first question of the survey was designed to simulate consumer reception to the invention after watching a 60 second video advertisement. Participants were asked watch the brief video clip showcasing a finalized prototype of the invention being utilized in a home garage. Following this question, survey respondents were asked to rate their level of desire to own the product.

The survey results were overwhelmingly positive with 91.1% of respondents indicating a high level of desire to own the product after only a brief, 60 second exposure to it. Survey respondents across the US overwhelming provided comments referring to UPPERcase’s invention with comments such as:

  •     “Keeps my garage space very organized while my belongings are still easily accessible to myself or my children.” (Cambridge, MA)
  •     “Takes the weight off of lifting heavy things high in the air” (Huntington, WV)
  •      “It is impressive that the same cabinet holding camping gear is also able to hold the weight of a chop saw.” (Dallas, TX)
  •     “I hate having to reach high for stuff on a garage shelf, and having to go and hunt for a ladder.” (Orem, UT)
  •     “You can store things up above the ground, leaving more room for the car, but you can still easily access those items.” (Celina, TX)

Another key finding demonstrated the incremental value of incorporating UPPERcase’s technology into existing storage cabinets currently on the market. Respondents were given a price range for typical garage storage cabinets without UPPERcase’s technology and then asked about desired pricing for a cabinet with UPPERcase’s technology. This question showed respondents were willing to pay a premium of approximately 23% over traditional garage cabinets to have a cabinet with UPPERcase’s unique technology.

UPPERcase is currently looking to develop key relationships to commercialize their products and technology. UPPERcase invites qualified businesses to submit their intention to be considered for a business relationship. To see a comprehensive review of market segments obtainable with UPPERcase’s technology, visit the market segment examples page on UPPERcase’s website.

To watch a brief two minute video of UPPERcase’s latest product along with potential market applications, click here.


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Jonathan Roberts
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