WebbMason Names Vice President of Marketing

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Carol Wolicki Intends to Build Brand Equity

Carol Wolicki, VP of Marketing, WebbMason

Carol Wolicki - VP, Marketing - WebbMason

WebbMason is in a unique position. Known within procurement and operations circles for its traditional printing and promotional products business, the company offers marketing software and services that can really enhance marketing productivity.

WebbMason (http://www.webbmason.com), an on-demand marketing solutions and services company headquartered in Hunt Valley, MD, has named Carol Wolicki vice president of marketing with responsibility for brand development, marketing communications, demand generation, sales enablement, and influencer relations. She is based at WebbMason’s corporate office. Wolicki has extensive experience developing and implementing marketing technologies. Prior to joining the company, she was director of marketing at Ennect, a marketing software and services company, and senior director of marketing communications at Unica Corporation, a marketing software developer which was acquired by IBM. Wolicki reports to Doug Traxler, executive vice president of sales and marketing at WebbMason.

“Carol brings a rich mix of skills and experience to her new role with WebbMason,” said Traxler. “She has held leadership roles with innovative software companies that made marketing more automated, scientific and measurable. At the same time, Carol conceived and implemented many creative marketing and public relations programs in corporate and agency positions. Her imaginative and quantitative approach to marketing brings a new dimension to WebbMason’s business strategy.”

“WebbMason is in a unique position. Known within procurement and operations circles for its traditional printing and promotional products business, the company offers marketing software and services that can really enhance marketing productivity,” said Wolicki. “Increasing market share of WebbMason’s flagship product, MarketingBench™, an on-demand marketing management system that is used by hundreds of top enterprises across the US, will be a primary objective in the months ahead.”    

As director of marketing at Ennect, a division of Elliance, Inc., Wolicki managed PR, social media, email marketing, and advertising to drive growth of Ennect’s suite of on-demand marketing tools. At Unica, Wolicki managed a team responsible for PR and marketing communications activities across the company’s marketing automation, marketing operations, and web analytics software divisions. Wolicki has held international marketing management positions with ECI Telecom and Banyan Systems, where she opened European markets for the company. She also ran her own marketing and user group management company, Chrysalis Communications Inc., for more than a decade, and held executive positions with several Massachusetts-based high technology marketing agencies.

Wolicki graduated cum laude with a BA in English from the University of Pittsburgh and earned an MS in Public Communications from Boston University. She recently relocated from Pittsburgh, PA to Baltimore, MD.

About WebbMason
Founded in 1989, WebbMason is one of the fastest-growing on-demand marketing solutions and services providers in the United States. It helps marketing departments and their internal and external partners save money and streamline processes through a winning combination of industry expertise, exceptional print supply chain partners and technological innovation. WebbMason has 20 sales offices and seven warehousing, distribution and fulfillment locations throughout the United States. Learn more at http://www.webbmason.com.

Contact:
Chas Kielt
Corporate Communications
617-364-1713
ckielt(at)webbmason(dot)com

Carol Wolicki                            
Vice President, Marketing                
410-785-1111 ext. 1111                
cwolicki(at)webbmason(dot)com                    

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Carol Wolicki
WebbMason
410-785-1111 1111
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Chas Kielt
Corporate Communications
617-364-1713
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