The sound bite goes much farther than it ever has
Baltimore, MD (PRWEB) January 28, 2012
Karen McGagh Communications, a public relations firm dedicated to helping law firms grow their practices, announces flat fee pricing for press releases and TV appearances. The firm guarantees media placements the first week, according to firm owner Karen McGagh.
"The sound bite goes much farther today than it ever has. News organizations are looking for content for their news programs and web products," said Ms. McGagh. "They also need legal commentators who can explain complex cases and legal jargon to audiences in simple and clear terms that people can understand and relate to."
Today's viewers and readers have an insatiable appetite for legal news and most media outlets don’t have the staff to research and provide it for them. Today's reporters are running from schools, to fires to courthouses trying to provide meaningful content for their audiences. They need legal resources to help them understand what to cover in today's breaking legal news. Karen McGagh Communications is helping savvy lawyers step in and fill this void and use sound bites to reach new clients.
The Internet Replaced the Club Lunch and Judge’s Dinner
What's more, Ms. McGagh says today's legal clients are using the Internet to find and research their lawyers. The old way of growing law firm business, the club lunch, the golf course or the black-tie dinner has been replaced in part by the sophisticated online arena. A well-placed sound bite with legal insight or news brief on a case helps firms reach and land clients.
The ever-important search engine status can’t be overstated, she added. One sound bite or print story will be featured across the airwaves, blogs, print and TV websites for years to come and that linked content improves a firm’s search engine status.
Collectively, Karen McGagh Communications has over 40 years of experience in legal public relations and practice marketing. The firm works both regionally and nationally.
"We keep our fingers on the pulse of the local market and constantly engage with other leaders in the law, business leaders, professionals and colleagues to ensure that we are educating ourselves on what is important to the community and the state and surrounding areas that could impact your firm," Ms. McGagh said. "This is how we develop story ideas."
"National reporters need stories too," she added. "We recommend clients focus on the local market, but engage the national market when practical."
- Firm News Press Releases
- Awards Press Releases
- Case News Press Releases
- Community Service Press Releases
- Pitching clients as legal commentators in the local and national news
- Practice message development
- Packaging and pitching stories so the media picks them up and uses them on their web-based products for maximum exposure
- Daily media monitoring and analysis (clients receive emails when their name appears in the news or in blogs)
- Op-ed development and placement
- Social media
For more information please call 443.632.4217 or email karen(at)karenmcgagh(dot)com.
About Karen McGagh Communications
We are a group of former reporters who’ve spent years developing relationships with local and national reporters in a wide variety of industries. We know how to package and pitch stories so they get placed. We know how reporters think, what they want, and where they get their information. We know how to present your story so it gets told. We do it every day.