The Big Wild and Sarah Harmer Invite Canadians to Get Drawn to the Wild

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Sarah Harmer and Mountain Equipment Co-op Team Up for Wilderness Conservation

Sarah Harmer

Sarah Harmer is Drawn to the Wild

"Drawn to the Wild is one way Canadians can both support the Niagara Escarpment's protection and collaborate with me and each other in a fun and creative way," Sarah Harmer.

The Big Wild, a conservation program from Mountain Equipment Co-op, today launches Drawn to the Wild, an interactive, online project in partnership with Canadian singer-songwriter Sarah Harmer. Drawn to the Wild invites Canadians to contribute to a new version of a Sarah Harmer video and support the protection of part of the Niagara Escarpment at the same time. Inspired by The Johnny Cash Project, Drawn to the Wild aims to raise awareness about threatened Canadian landscapes.

"The Niagara Escarpment's survival as a unique natural environment is seriously threatened," says Harmer. "Drawn to the Wild is one way Canadians can both support its protection and collaborate with me and each other in a fun and creative way."

When you visit, you’re presented with a randomly selected frame from a video of Sarah Harmer singing her song “I’m a Mountain”. After choosing a frame, you use a drawing tool to illustrate the frame--tracing it, adding to it or radically re-envisioning it. The site aggregates the resulting frames into a new version of the video. Once enough frames have been completed, The Big Wild will release a new remixed version of the video.

“We’re excited to see how Canadians will get creative while also showing support for endangered environmental spaces,” said Darren Barefoot, program manager for The Big Wild. “We see ourselves as an amplifier for Canadian conservation campaigns and we often to turn to imaginative, crowd-sourced projects like this to inspire Canadians to get excited about wilderness conservation.”

Each time someone draws a frame, The Big Wild will donate 25 cents to Sarah’s Protecting Escarpment Rural Land (PERL), an organization dedicated to protecting Burlington’s Niagara Escarpment in southern Ontario.

You can find a short introductory screencast here:

Screenshots are available here:

For more information, contact:

Darren Barefoot

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Darren Barefoot

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