Mr. Dee’s Announces “Steam ‘n Ready” Frozen Potatoes

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New packaging technology enables potatoes to go from freezer to microwave to table in five minutes.

Mr. Dee’s Inc. is proud to announce a new line of microwaveable frozen potatoes that feature a revolutionary packaging technology that enables the potatoes to be steamed right in their bag. The line of potatoes will carry the brand name “Mr. Dee’s Steam ‘n Ready.” The line will feature two bold flavors: “Garlic & Parmesan Reds,” which are roasted red potatoes with roasted garlic and Parmesan seasoning; and “Wood-fired Yukon Gold’s,” which are Yukon Gold potatoes with onion, garlic, peppers, and parsley. Both potatoes come in a 14 oz. size and contain 4-5 servings. The potatoes use “All Natural” ingredients and the packaging is BPA-free. The suggested retail price is $3.49 - $3.99.

Mr. Patrick Conway, President of Mr. Dee’s, remarked, “We are excited to deliver these potatoes for our retail grocery partners. We know that steamed side dishes have experienced double digit growth in four of the past five years, and since potatoes are America’s number one side dish by a wide margin we feel these items will help continue that momentum. The flavors are right, the convenience is right, and these items bring exciting category news to the frozen potato category.” Mr. Conway added, “We believe this segment has tremendous growth potential and the retailers who have seen it already agree. Our sell-in has been very successful with 100% authorization by those retailers we’ve already talked with. We have a robust support program for the launch and we also have a pipeline of new flavors with exciting points of difference to continue the category growth.”

Mr. Dee’s “Steam ‘n Ready” potatoes are expected to begin shipping in late March.

About Mr. Dee’s Inc:
Founded in 1976, Mr. Dee’s Inc. produces frozen branded potatoes under the Mr. Dee’s and Dee’Amore brand names. Sold throughout the US, Mr. Dee’s has a line of 15 potatoes under the Mr. Dee’s brand name including hash browns, smashed potaotes, and potato skins; and 9 varieties under the Dee’Amore All Natural brand. Mr. Dee’s has products for sale in the grocery, mass, discount, club, and convenience channels.

“Mr. Dee’s” and “DeeAmore” are registered trademarks of Mr. Dee’s Inc. “Steam ‘n Ready” trademark pending.


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