Spoiler Alert! Aura Laser Skin Care Teases Top-Secret Product

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Pharmaceutical skin-care line will be latest innovation for Seattle, Washington-based Aura Laser Skin Care, no stranger to breaking the dermatological mold.

Aura Laser Skin Care

Aura Laser Skin Care

This is an important medical product that we believe will have a profound effect on the skin-care community.

Pay no attention to that revolutionary product behind the curtain! At least, not for a few more weeks, until Aura Laser Skin Care is ready to debut what’s already being heralded as a major skin-care breakthrough.

Aura Laser principals Nader and Katy Issa announced today that the new product – it has a name, but they’re keeping it under wraps for now – should hit the shelves sometime in April, and when it does will mark a new day for anyone suffering acne-scarring, hyper-pigmentation or other skin-damaging conditions.

“We are very, very excited about this,” said Nader Issa, a former Microsoft software engineer who opened the Aura Laser Skin Care clinic alongside his wife in 2005. “We are being very careful about saying too much too soon, particularly because we don’t want to tip our hand in a very competitive industry. But we’re making this announcement to let current and future patients know this product is coming soon, and when it arrives it’s going to have a profound effect.”

Four years in the making, formulated in conjunction with a pharmaceutical laboratory, the new product is actually am entire line designed to treat skin-damaging conditions. “This is not fluffy stuff that smells good and you put some on your face when you go to bed at night,” Katy Issa noted. “This is not a cosmetic brand. This will actually treat conditions.”

Ideally, the “prescription-strength” product – packed with antioxidants and other compound ingredients, Katy Issa noted – will be used in concert with other services familiar to Aura Laser Skin Care and its patients, including chemical peels and laser treatments. “The treatment will still start with the lasers,” Katy Issa said. “The topical skin-care product will maintain the results.”

Like other components of the Aura Laser Skin Care clinic, the new product line will work well with all skin types, but will be especially useful for darker skin tones. Citing a dearth of dermatological treatments and options for persons with darker skin tones, Aura Laser has built a substantial following in various ethnic communities by focusing on cutting-edge tools and techniques suited to darker-skinned patients.

“Skin care has always been a unique challenge when it comes to darker skin,” noted Katy Issa. “Lasers like to burn dark skin, for instance.”

Katy Issa, a dark-skinned Iranian-Russian who’s tested many of Aura Laser Skin Care’s laser and chemical procedures on herself to make sure they’re safe for patients, said products in the new line are specially formulated to treat “oily conditions that cause breakouts common to ethnic skin types.”

The new product line and its unique focus on darker skin types are not the only factors that set Aura Laser Skin Care apart. In November 2011, the clinic introduced a new Fractional CO2 laser – widely considered the most effective weapon in the skin-care world for combating wrinkles, aging skin and acne scars – that’s proving very popular among its growing patient base.

“We’ve already used it on 600 to 700 patients,” Katy Issa noted. “It’s been amazing.”

And the clinic has built up its base, and solidified its reputation, by catering especially to male patients, another rarity in the skin-care industry. Aura Laser Skin Care has slowly incorporated treatments and products specifically targeting men – scent-free lotions, for instance – and engaged special training protocols “so my staff can communicate properly with men, insofar as their medical needs and desires,” Katy Issa said.

Those examples of the clinic’s trendsetting approach “perfectly exemplify” the not-so-secret product line preparing to make waves in a few weeks, Nader Issa noted.

“We’re putting a lot of effort, energy and thought into this,” he said. “This is an important medical product that we believe will have a profound effect on the skin-care community. We’re taking it slowly and carefully, but we do want everyone to know this is coming, very soon.”

About Aura Laser Skin Care
Aura Laser Skin Care is a skin clinic and medical spa with two locations in the Seattle Eastside area. Operated by husband-and-wife team Nader and Katy Issa, the clinic offers cutting-edge aesthetic and anti-aging skin treatments in a beautiful spa setting. With a staff of a Physician, six Medical Aestheticians, and two Medical Assistants, Aura Laser Skin Care, now in its seventh year of operation, offers a unique and results-oriented aesthetic experience that includes friendly prices, free consultations and helpful financing options.

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Ed Eshel
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