Ryan Deiss Explains The Alignment Pivot in Limitless Growth Section of Digital Marketer Pro Newsletter

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There is a simple concept that Ryan Deiss reveals in the Digital Marketer Pro newsletter, called “The Alignment Pivot”, which means that it is not possible to get massive results from trying to sell something that people do not actually want.

Growing A Business Big With The Alignment Pivot DigitalMarketer.com

Growing A Business Big With The Alignment Pivot DigitalMarketer.com

Digital Marketer Pro explains that maybe a product is not perfect, but striving to make it the best it can be should always be the goal.

The Digital Marketer Pro newsletter limitless growth section remembers an old saying, “that guy could sell ice to Eskimos”, which for many years was considered a compliment. Ryan Deiss explains in The Limitless Growth section of the Digital Marketer Pro newsletter, that in the real world, it is a selfish statement that shows the salesman only cares about making money and does not care about the Eskimos, because they do not need ice.

Businesses that foster this type of sales environment, where the sale is all that matters, because without the sale the business fails, makes the product or service secondary to marketing warns Ryan in the Digital Marketer Pro Limitless Growth section. Ryan goes on to add in the Limitless Growth section, that history is littered with examples of great products that never got off the ground, because their creators didn’t know how to market the product. The Limitless Growth section of the Digital Marketer Pro explains that maybe a product is not perfect, but striving to make it the best it can be should always be the goal.

Ryan Deiss reveals in the Digital Marketer Pro Limitless Growth section, that if the business wants to grow really big, it will need to make “The Alignment Pivot”, which occurs when a business adjusts (pivots) their overall strategy and purpose, to more closely align their wants with the wants of their customers and clients.

In the beginning of the business, the primary goal will be to turn a profit at any cost, Ryan Deiss explains in the Digital Marketer Pro newsletter, but at some point the goal will need to pivot, so it more closely matches up to the goals of the customers. Ryan Deiss warns in the Limitless Growth section of the Digital Marketer Pro newsletter, that if the company tries to go big before making this crucial pivot, the company will only do a better and faster job of convincing prospective customers that the company does not care about them, which will speed up the failure of the company.

Ryan Deiss drives this point home in the Limitless Growth section of the Digital Marketer Pro newsletter by giving the example of Apple, they are a cool company that creates cool products, that get consumed by people who want to be considered cool. Ryan points out that is why Apple customers do not complain about high prices, because they are happy to get the coolest gadget.

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Dennis Murphy
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