Michael Irwin and Lisa Frank Expand Automotive Remarketing Business

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New business Wheels N Waves Remarketing now buying cars online.

Adding Wheels N Waves to our existing Kar-R-Us business is the perfect way to diversify and expand.

Michael Irwin and Lisa Frank have been working together in the Automotive Industry for over 14 years. Three years ago Michael and Lisa started Kars-R-Us, a Professional Fundraiser specializing in Car Donation Programs. Late in 2011 they started Wheels N Waves, a Licensed Auto Dealer, and expanded their remarketing business by buying cars online.

For more than 10 years Lisa has been traveling the country, meeting with Auto Auction Owners and Managers in over 40 States. She uses that network of auctions to handle donated cars nationwide. Lisa could see the potential to remarket other types of cars using those same contacts, so Wheels N Waves was born. Lisa says, "We're starting with lower value cars, and as we grow and expand we'll be looking at targeting a wider spectrum of vehicles. We'll also explore options for buying and selling boats and other watercraft."

Michael says "Not so many years ago the internet didn't even exist. Now there are thousands of businesses that only exist on the web! When Lisa started talking about buying cars online, the first thing we had to do was come up with a website and a marketing plan. We applied what we learned from running "donate your car" websites and ads. We started small to test the waters...just one or two markets and only a few hours a day. We closely monitored the cost in each market and the results, and worked on fine tuning our message. In the middle of December we turned the volume up by going online 24/7 in a handful of major markets...the results were overwhelming! We actually had to turn some of the ads off for a few days so we could catch up and figure out how to handle the response!"

Michael and Lisa agree 2012 will be their best yet. "Starting this partnership three years ago was the best decision of my life!", says Lisa. "Adding Wheels N Waves to our existing Kar-R-Us business is the perfect way to diversify and expand."


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