TheOnlineClothingBoutique.com is changing how fashion is bought forever.
San Francisco, CA (PRWEB) January 31, 2012
TheOnlineClothingBoutique.com, a flash sales site offering brand new in-season fashion at up to 60% off, today announced reaching 10,000 pre-launch members within 25 days. Though it pales in comparison to fast growing e-commerce site Fab.com, which launched with more than 150,000 members, it is a huge accomplishment since it was just last December that TheOnlineClothingBoutique.com considered shutting down its website forever.
TheOnlineClothingBoutique.com operated as a “traditional” online boutique for three years, but ran into problems with low conversion, poor inventory turnover, and unpredictable gross margins.
“For an e-commerce site, everything that could go wrong, did go wrong. At the beginning of December, I had essentially decided that I was going to shut down the site and I was applying for jobs at my direct competitors,” said Daniel Hsu, Owner. “Despite have a B.S. Degree in Business Administration from UC Berkeley and a Masters in Finance Degree from London Business School, I didn’t get a single interview for positions I am well qualified for. When ModCloth rejected my application within five hours of submitting it, I knew my options were limited. I knew that my only chance of staying in the fashion industry was to reinvent T.I.L. Darling. I set out to eliminate all the problems I had experienced in the previous three years and a flash sales site was the perfect solution.”
With flash sales sites opening everyday, TheOnlineClothingBoutique.com is standing out from the rest with a compelling offer. Unlike other fashion flash sales sites, such as Gilt.com that offer overruns, samples, or off-season items, TheOnlineClothingBoutique.com will offer brand new in-season fashion items at up to 60% off retail.
“With constrained supplies in the off-price market and strong demand for flash sales sites, it’s the next logical step,” said Hsu. “The market leaders have control over the off-price supplies of nationally recognizable brand names, but TheOnlineClothingBoutique.com will work with independent boutique brands that tend to attract a younger demographic. Established private membership sites have already successfully introduced the concept to aspirational luxury buyers, who are usually between 25-34 years and older, but there are lot of 18-24 year olds who are more concerned about style, uniqueness, and quality than whether or not it’s from a luxury designer. TheOnlineClothingBoutique.com is really targeting a demographic largely ignored by flash sales sites.”
Rather than trying to take away market share from already established flash sales sites, TheOnlineClothingBoutique.com believes it can attract younger customers away from traditional fashion retailers who continue to play pricing games.
“Fashion merchandisers are taught to mark-up products only so they can discount them to achieve a maintained mark-up,” said Hsu. “Fashion retailers mark-up products 100% to 300%, but the average gross margin for the industry is 45%. The data proves that retailers are marking up the prices on items so that during the last quarter of the year they can hold Black Friday, Cyber Monday, or holiday sales and offer essentially the fair market price. It’s a strategy that works, but there’s no rule that says all fashion retailers have to do it this way. I truly believe that TheOnlineClothingBoutique.com is changing how fashion is bought forever.”
Membership to TheOnlineClothingBoutique.com is free and open to all fashion lovers. For more information about the company or to join, visit TheOnlineClothingBoutique.com.
TheOnlineClothingBoutique.com is changing how fashion is bought forever. The website offers brand new in-season fashion at up to 60% off retail. Membership is free and open to all fashion lovers. Members receive access to exclusive sales featuring indie fashion designers and brands. TheOnlineClothingBoutique.com was founded in 2008 by Daniel Hsu and Suphanna Bhasitnirandr while attending London Business School. TheOnlineClothingBoutique.com’s headquarters are in Danville, CA. http://www.theonlineclothingboutique.com