BRANDedTRAY Takes Visa to Super Bowl XLVI

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Visa-sponsored BRANDedTRAYs are at Super Bowl XLVI for the third year, delivering stronger brand association and interaction to NFL fans.

VISA Sponsored BRANDedTRAY for Super Bowl XLVI


The SRi study proves more than 80% of fans recall the message our BRANDedTRAY delivers. You can’t say the same about other in-venue media.

For the third consecutive year, BRANDedTRAY takes to the Super Bowl, and for the second consecutive year with VISA.

The Super Bowl is without a doubt, one of the premier sporting events in the world. Between its associated value and unique demographic profile, Super Bowl XLVI delivers the perfect opportunity for VISA to leverage its National Football League association via BRANDedTRAY. With over 70,000 fans in attendance, BRANDedTRAY(s) will be providing tens of thousands of VISA-sponsored BRANDedTRAYS to promote VISA and it's association with the NFL and the Super Bowl.

According to the latest consumer research study conducted by Sponsorship Research International (SRi), BRANDedTRAY demonstrated more than a 15% greater net awareness than in-venue billboard signage, with almost 40% greater awareness than In-Game promotions. “Simply stated, BRANDedTRAY(s) work,” reports BRANDedTRAY’s, Bob Zaccardo, President of BRANDedTRAY. "The SRi study proves more than 80% of fans recall the message our BRANDedTRAY delivers. You can’t say the same about other in-venue media.”

Logos of the NFL, Super Bowl XLVI and VISA on the BRANDedTRAY help reinforce fan association between the Super Bowl and VISA, all while delivering a better fan experience. With consumer research proving that 2 out of 3 people believe that BRANDedTRAY enhance the game-day experience for fans; Visa will not only be engaging fans and promoting greater fan association with VISA and the NFL, but delivering a better game-day experience to those in attendance for Super Bowl XLVI.

BRANDedTRAY produces high-quality, sponsored food and beverage trays provided free during concessions stand purchases at sports and entertainment events in participating stadia, arenas and racetracks. BRANDedTRAY is the approved serving tray of MLB, NFL, NBA, NHL, MLS, MiLB, NCAA and NASCAR.

Get more information about BRANDedTRAY and their pioneering text-to-win contests, sweepstakes, couponing and 2D barcode promotions by downloading BRANDedTRAY’s media kit at:, and “fan” BRANDed on Facebook.

Mellissa Steffen
Public Relations
Phone: 203-861-7136
Email: msteffen(at)brandedtray(dot)com

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Mellissa Steffen
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